As people around the United States hurriedly gobble down their Thanksgiving dinner in hopes of securing their spot in store lines, scammers are gearing up to take advantage of one of the most lucrative weeks of the year. While scammers are likely not lining up at storefronts, blending into the crowds of Black Friday deal-seekers, they are doing one thing—preying on the people who conduct their Black Friday and Cyber Monday shopping online.
Here are some current scams you can protect yourself from this upcoming Cyber Week.
1. Fake Shipping Notification Emails and Text Messages
The holiday season provides the types of distractions scammers need to carry out their defrauding attempts. The FTC has urged consumers to heighten their awareness of potential fake shipping notification emails and text messages, whereby scammers capitalize on common emails or texts you might expect to see after a spree of online shopping. You might receive an email or text message saying you missed a delivery attempt, or need to update shipping preferences so that your item can be shipped to you. The email or text message will often claim to be coming from a large retailer, such as Amazon, or a courier such as USPS. However, once you click the link within the message, it will either collect the personal and financial information you enter or install harmful malware on your device.
Here are some tips for protecting yourself against fake shipping notification emails and texts:
- If you are not expecting a package delivery: Do not click on the link or further interact with the message.
- If you are expecting a package delivery: Contact the retailer or shipping company using a phone number or website that you know is real—never use the information contained within the message. Additionally, you can go to the site you ordered the item to check the shipping and delivery status.
2. Counterfeit Products
Although the saying, “If it sounds too good to be true, it probably is,” is regarded as cliché—it does have some truth to it. Picture this: an item you have been eyeing has finally slashed its price on Black Friday, but it is sold out on numerous reputable platforms. You navigate over to Amazon in hopes of finding it, and you find that not only is it in stock, but at a cheaper price point, too! There are two red flags present here, both the fact that such a sought-after item is in stock through such a high-traffic retailer and it is selling for cheaper than other reputable websites have it listed for. If you click the “Add to Cart” button and go through with purchasing the item, you’ll find that it is often counterfeit or made with low quality materials — the chief reason it was heavily discounted to begin with, and that is if you receive the item at all.
If you didn’t catch those red flags, here are some tips to prevent yourself from purchasing a counterfeit or low-quality item:
- Remain Wary of Low-Priced Items from Unknown Brands: If a seller has an unknown name, or one that is not associated with the product, do your due diligence.
- Read Verified Product and Seller Reviews: If a seller doesn’t have reviews or their products have few, if any, ratings and verified reviews – steer clear. The same goes the opposite way — stay away from products or sellers that have an unusual number of 5-star ratings without detailed comments.
3. Website Spoofing
When you look up your go-to online shop, you expect that it will be one of the first few results due to its popularity, and how often you visit it (no shame there)! When you add items to your cart and provide your personal and financial information during checkout, you probably don’t think twice when you click “Place Order.” Maybe it was after the fact that you thought something seemed a little off, such as an outdated user interface or incorrect grammar. You might have fallen victim to website spoofing, where a scammer creates a fraudulent website that mimics the real website you intended to visit, stealing the information you entered or downloading malicious software onto your device.
Here are some ways to spot website spoofing before your personal and financial information falls right into the lap of a scammer:
- Incorrect Spelling and Grammar: Businesses often hire entire teams dedicated to webpage design to ensure that so much as a comma is not out of place. If you are noticing even a few incorrect spelling or grammar choices, the website you are visiting is likely not the intended one.
- Marketing is Inconsistent: Strong and consistent branding is key to successful marketing, and professional organizations will ensure that the business name is spelled correctly, slogans and taglines are always consistent, and brand colors are never a hue off.
- Unsecure Site: Ensure the site you are visiting has a “lock” or green icon next to the URL, as well as https:// in the URL. This is often a solid piece of evidence indicating that the website is legitimate, since it means the link is encrypted and your sensitive information is protected. However, browsers can be deceived as well — so consider this factor in addition to others when determining if a website is legitimate.
While scams can come in all shapes and sizes, here are some general tips that can help protect you from many scams this upcoming Cyber Week:
- Avoid Using Public Wi-Fi Whenever Possible: Whether while making purchases, or entering your personal or financial information online.
- Credit Cards > Debit Cards: Credit cards generally offer more fraud protection than a debit card, and credit card purchases aren’t deducted right from your checking account.
- Strong Passwords Make All the Difference: Avoid using the same password for any two accounts, and make sure it is a password that would be hard for a scammer to crack.
- Ensure Your Software is Up to Date: Device, app, and software updates often push out the latest and greatest protections, minimizing vulnerabilities that scammers can try to take advantage of.
First Financial is here to help if you believe your personal or financial information, or one of your First Financial accounts has been compromised. Don’t hesitate to contact us at 732.312.1500 or visit one of our local branches. Stay safe when shopping this holiday season!