First Financial Member Spotlight: Lorna Cooper-Piver

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“All through the years I’ve been coming, all 47 years – First Financial has been a solid place to bank.”

Since March of 1976, First Financial has had the privilege of being part of Lorna Cooper-Piver’s financial journey. Lorna’s story is not just one of long-standing membership, but also a testament to the unwavering trust and support she has found in banking with us.

Lorna’s connection with First Financial began while she was still a high school senior. Encouraged by her father, she opened a savings account. It was a step toward building a secure financial future, and little did she know – it would mark the beginning of a decades-long relationship.

Toward the beginning of her membership, Lorna applied for a car loan that was quick and simple to attain. This showcased our commitment to providing opportunities for our members, even those just starting out in their financial journey.

Lorna’s story is a reminder of the enduring relationships we build with our members. We’re not just a financial institution – we’re a partner in your financial well-being, offering reliability and support through every stage of life.

Check out our video interview with Lorna and learn more about her remarkable journey as a long-time First Financial member.

How to join First Financial

If you live, work, worship, volunteer, or attend school in Monmouth or Ocean Counties in NJ, you’re eligible to become a member. Businesses in Monmouth or Ocean Counties and our community partners are also eligible for membership. To join, all you have to do is open a savings account with $5. It’s that easy! Once you’re a member, your immediate family can also sign up. To get started, call us at 732.312.1500, email info@firstffcu.com, or stop by any of our local branches.

How to Determine if a Donation Appeal is for Real or a Scam

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Charitable donations are a great way to make an impact on the causes you care about. But when tragedy strikes, scammers may prey on the generosity of those trying to support the victims. Scammers often request donations on social media or crowdfunding websites – or may contact you by phone, text, or email.

Common Characteristics

Charity scams occur when a scammer tricks someone into sending them money for what they believe is a worthy cause. Be on the lookout for these common characteristics of a scam.

  • Emotional appeals. Scammers may try to tug at your heartstrings by highlighting victims of natural disasters, such as wildfires or hurricanes – with an urgent appeal for donations that purportedly go toward food or shelter. Scammers commonly try to get people to act on emotion rather than logic.
  • Unusual language and names. Pay close attention to the details in any request you receive – especially poor grammar and spelling errors. Scammers may try to slightly alter a real charity’s name or website by changing a single letter and hoping you won’t notice the difference.
  • Specific payment method. Be wary if a “charity” requires you to donate through a digital payment platform or other non-refundable payment method.

Even if a charity seems real, it’s important to research the organization and look for reviews before you decide to donate. You can also do an online search for the name of the charity with the word “scam” or “complaints” to see if others have reported any issues. If you’re unable to verify a charity’s authenticity, you may want to donate elsewhere. When it comes to sending money, always remember to slow down and ask yourself questions. If something doesn’t feel right, trust your instincts.

At First Financial, our goal is to help protect our members from scams and identity theft. If you have any concerns or questions about any of your First Financial accounts, please call member services at 732.312.1500 or visit one of our branches.

To learn more about scams and ways to protect yourself, visit zellepay.com/pay-it-safe.

Zelle and the Zelle related marks are wholly owned by Early Warning Services, LLC and are used herein under license.

Accounts All Small Businesses Should Have

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As a small business owner, you’ve got a lot on your plate – and managing your finances is a big part of it. To help you navigate these financial waters with ease, we’ve put together a guide on the must have bank accounts for your business. These accounts are essential for maintaining financial organization, protecting personal assets, and supporting your business’s growth.

Benefits of Each Business Account

1. Checking Account

Let’s start with the basics – a business checking account. Here’s why this will be your go-to account:

Keeping it Separate. A business checking account keeps your personal and business finances neatly separated. No more mixing the two, making tax time a breeze.

Daily Operations. Use it for everyday transactions like paying bills, buying supplies, or receiving payments. It’s the work horse of your business finances.

Checks and Cards. You’ll get checks and a debit card, making payments and expense tracking a cinch.

2. Savings Account

In addition to a checking account, consider opening a business savings account for the below reasons:

Emergency Funds. Think of it as your financial safety net. Stash away funds for those unexpected expenses or rainy days. It’s like having a financial superhero on standby.

Grow Your Money. Unlike regular checking accounts, savings accounts often offer better interest rates, helping your money grow over time.

Future Goals. Use it to save for those big-ticket items, like equipment upgrades or expansion plans. Having a dedicated savings fund makes reaching your business goals much easier.

3. Merchant Account

If your business deals with customer transactions, a merchant account is a must have – and here’s why:

Go Digital. It enables you to accept electronic payments, including credit and debit cards. Your customers will love the convenience, and so will you.

Streamlined Processing. Your merchant account creates a seamless link between your business, your financial institution, and the credit processor. This ensures that funds from customer transactions land safely in your business account.

4. Business Credit Card

Last but not least, here’s why a business credit card can be your financial best friend:

Expense Separation. Keep personal and business expenses in separate lanes. This is a game changer for your financial records.

Track Your Spending. Monitor your business expenses more efficiently. Many business credit cards also offer detailed statements, simplifying expense management.

Rewards and Perks. Some business credit cards (like our Visa Business Cash Plus Card!) come with fantastic perks like rewards points, cash back, or airline miles – adding a little extra to your business expenditures.*

Your small business’ financial journey is an exciting one, and we’re here to help you every step of the way. At First Financial, we have a range of business banking solutions that are convenient and offer personalized service for your small business. These accounts will not only keep your financial house in order, but also lay the foundation for your business’ growth and success.

Ready to take the next step? Our business development team is here to guide you through the process. With the right accounts in place, your small business can thrive and achieve its financial goals. Reach out today by emailing business@firstffcu.com or stop by any of our local branches for more information on how to get started with a First Financial business account.

 

*This APR of 18% is for purchases, balance transfers, and cash advances and will vary with the market based on the Prime Rate. Subject to credit approval. Rates quoted assume excellent borrower credit history. Your actual APR may vary based on your state of residence, approved loan amount, applicable discounts and your credit history. No Annual Fees. Other fees that apply: Balance Transfer and Cash Advance Fees of 3% or $10, whichever is greater; Late Payment Fee of $35, $10 Card Replacement Fee, and Returned Payment Fee of $35. A First Financial membership is required to obtain a Visa® Business Cash Plus Credit Card and is available to anyone who lives, works, worships, volunteers, or attends school in Monmouth or Ocean Counties. A $5 deposit in a base savings account is required for credit union membership prior to opening any other account/loan. Your First Financial Visa® Business Cash Plus Card will earn cash back based on your eligible purchase transactions. The cash back will be applied to your current credit card balance on a quarterly basis and be shown cumulatively on your billing statement. Unless you are participating in a limited time promotional offer, you will earn 1% cash back based on eligible purchases each quarter.

The Difference Between Home Equity Loans and HELOCs

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Navigating the financial world can sometimes feel like solving a puzzle. As your financial partner, we want to break it down into simpler terms so you feel empowered with your financial decisions. Many of us have homes, and these homes can be a treasure trove when it comes to financial solutions. Let’s chat about two key ways to harness this potential: Home Equity Loans and Home Equity Lines of Credit (HELOCs).

Home Equity Loans vs. HELOCs: A Quick Breakdown

Both of these options revolve around tapping into your home’s value – that’s the difference between what your home’s worth now and what you owe on your mortgage.

Home Equity Loans: Think of this as a one-time deal. You get a lump sum of money and pay it back in fixed installments. The interest rate? It stays the same for the life of the loan.

HELOCs: Picture this like a credit card, but tied to your home’s value. You can borrow money when you need it and repay it. However, the interest rate can change over time and is variable since it is tied to Prime Rate.

While both can be handy tools for homeowners for things like paying for renovations, consolidating debt, and to help pay college tuition – it’s essential to remember that since your home backs these options, there can be a lot at stake.

How Credit Unions Can Help

It’s no secret that the housing market’s been a bit of a roller-coaster lately, but credit unions are standing strong – ready to help you navigate. We’re here not just to offer financial help, but also to give you the lowdown on the best choices for your situation.

Home equity loans have become a hot topic. They offer homeowners a chance to tackle various financial needs, especially in these unpredictable times. With household debt on the rise, HELOCs are emerging as a lifeline for many and can offer a cushion against economic bumps.

The heart of our mission here at First Financial is to keep you informed. We want you to know all the ways you can use the equity in your home. We’ve made it more convenient than ever to explore your options. Gone are the days of endless paperwork and waiting weeks for loan approvals. Visit us on the web to apply online, 24/7.

Home Equity Loans and HELOCs are tools that can open doors to financial flexibility. And credit unions? We’re your friendly guide. With a mix of education, technology, and our unwavering commitment to you – we’re here to empower your financial journey.

To learn more about your Home Equity Loan* or HELOC** options as a First Financial member, call 732.312.1500 Option 4 or visit one of our branches.

 

*First Financial FCU (FFFCU) will waive Home Equity Loan closing costs at inception of loan. If loan is terminated within the first 2 years of opening, closing cost waiver is revoked and the borrower(s) will be required to pay back closing costs in full to FFFCU. A First Financial membership is required to obtain a Home Equity Loan, and is open to anyone who lives, works, worships, volunteers or attends school in Monmouth or Ocean Counties. See FFFCU for details or visit firstffcu.com for all current rates. Home Equity Loan rates for financing up to 80% of appraised value less other mortgages.

 **Home Equity Line of Credit LTV up to 70%. LTV= Loan to Value Ratio. Rates will vary with the market based on Prime Rate and may change quarterly. Subject to credit approval. Available on primary or secondary homes only. A First Financial membership is required to obtain a home equity line of credit, and is open to anyone who lives, works, worships, volunteers or attends school in Monmouth or Ocean Counties. Subject to underwriting guidelines. See credit union for details.

Don’t Fall Victim to AI Voice Cloning Phone Scams

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At First Financial, your safety has always been our utmost priority. We believe in not just safeguarding your financial assets, but also in ensuring you are informed and protected against the evolving threats in our digital age. One such alarming development that we wish to bring to your attention is the rise in AI (artificial intelligence) voice cloning scams.

Understanding AI Voice Cloning Scams

In a typical scenario, scammers will utilize artificial intelligence and voice cloning technology to create a near perfect imitation of a person’s voice. Armed with this technology, fraudsters can impersonate loved ones – demanding emergency funds or posing as genuine businesses and government agencies to deceive people into sharing their personal and financial information.

How It Works

To clone a voice, scammers only really need a short audio clip of the intended person. Surprisingly, these clips can easily be sourced from public platforms like social media. This evolution of scams has been observed by significant entities such as the Federal Trade Commission, which has raised alerts about this alarming trend.

To put things in perspective, 2022 witnessed a significant surge in phishing attacks attributed to the availability of AI. This new age scam is an offshoot of the well-known “grandparent scam,” which institutions like AARP have warned their members about.

Spotting the Scam

Although the technology behind these scams is advanced, there are some common indicators:

  • Requests for urgent payment – especially via wire transfers, cryptocurrency, social media, or gift cards.
  • AI generated texts that have repetitive words, short sentences, lack idioms or contractions, or make implausible statements.
  • Suspicious communication from “genuine” organizations or from someone you know. Always independently verify the source by calling them on your own using the publicly listed business phone number or the phone number saved in your contacts, before taking action.

A Real Life Experience

Jennifer DeStefano shared her harrowing encounter with News 12 New Jersey to raise public awareness. She received a call demanding a $1 million ransom, with the caller threatening that they had kidnapped her daughter. The chilling part? The voice of her sobbing daughter in the background sounded undeniably real. The relief came when she discovered her daughter was safe with her husband. The traumatic voice she’d heard was an AI generated clone.

How to Protect Yourself

  • Skepticism is Key: Be wary of any unusual payment requests via gift cards, wires, or cryptocurrency. If it sounds too strange, it likely is.
  • Analyze the Language: Pay attention to any odd phrasing, repetitive words, or short, robotic sentences in text communication.
  • Keep Plans Private: Be mindful of the personal details and plans you share on social media, as well as if your profile is public or if you have any public videos online with your or a loved one’s voice recorded.
  • Don’t Trust Caller ID Blindly: Scammers have the means to mask their numbers, as well as make them look like a legitimate organization’s phone number.
  • Report Suspicious Activity: Always report any potential scam to local authorities and the FTC.

At First Financial, we pledge to continue our relentless pursuit of safeguarding your well-being in all facets of your financial journey. Let’s work together to protect our community, financial assets, and personal information from falling into the wrong hands.

If you ever have any concerns or questions about any of your First Financial accounts, please call member services at 732.312.1500 or visit one of our branches. Check out our First Scoop blog to stay up to date on the latest scams.