Love is Blind: Online Dating Scams

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Don’t get your heart broken in an online dating scam or by losing the funds in your bank account this Valentine’s Day. The idioms “love is blind” and “looking through rose-colored glasses” might sound cliché, but call attention to an important phenomenon – feelings of love can cause you to throw caution to the wind and overlook flaws in a romantic interest that you might typically not ignore. It’s harder to ignore red flags that are staring right at you, like when your romantic interest is sitting directly across from you. However, in an age where it’s increasingly common to meet your partner on any number of dating apps or websites, you might have to look for those red flags before the first date even happens. Repeatedly ignoring invitations to video chat or meet in person, or asking for money before you’ve done so, might seem like obvious red flags. Nonetheless, those rose-colored glasses can help you make an excuse for anything. Make sure you aren’t blinded by love and can determine if those “red flags” are actually a romance scam.

What is a Romance Scam?

A romance scam begins like many romantic pursuits ordinarily do in the twenty first century—you match with someone on a dating app or website, or you have a new connection waiting for you on social media. In almost all instances, they reach out to you first and express their interest in getting to know you. It’s not long before you find yourself texting them at all hours of the night or longing to hear their voice over the phone. That’s because, somehow, this person checks off every box on your list. You like a certain musician? They like that musician too. You’ve been dreaming of visiting a remote island? They are too. You start wondering where they have been all your life. Eventually, meeting them in person seems like a natural next step. Then, the excuses start to flow. They say they want to meet you, but “living on an off-shore oil rig” or “working at a military base” is getting in the way. They reassure you that they will meet you one day, but want to keep pursuing a romantic relationship online in the meantime. However, this person has no intention of building a relationship with you and is interested in one thing—your money. If they get it, they will likely disappear with your money and hopes of a relationship without a trace.

What are the Favorite Lies of Romance Scammers?

The lies a romance scammer will tell to get your money are endless. A lie might sound outrageous, but the romance scammer is a trained professional. They typically cultivate a relationship with you over weeks, months, or even years before they ask for any funds. The FTC compiled a list of romance scammers’ favorite lies to watch out for to protect your heart and money. Popular reasons to avoid meeting in real life or needing money can sound like this:

  • “I or someone close to me is sick, hurt, or in jail.”
  • “I’m in the military far away.”
  • “We’ve never met, but let’s talk about marriage.”
  • “I’m on an oil rig or ship.”
  • “I can’t afford to visit you or meet you without it.”

The FTC warns that many romance scammers might even flip it on you, offering to do you a favor. This might sound like an offer to teach you how to invest in cryptocurrency or to send you a valuable package. In both scenarios, the money you give to the romance scammer to “invest for you” or to “ship the valuable package” ends up right in their pockets.

What are Other Red Flags?

While lies are an important piece of the romance scam puzzle, the ways they would like to receive the funds complete it. If your love interest is requesting payment through uncommon methods, it is most likely a scam. The scammer will usually ask you to send cryptocurrency, gift card codes, or wire money. This is because these transactions are hard to track and do not have protections for buyers or senders in place. Another red flag is if your family and friends express concern over your new love interest. Your loved ones want nothing but the best for you, so it should sound the alarm if they express apprehension when you tell them about your online love interest and their request for funds.

How Can You Protect Yourself from Romance Scammers?

  • Never send money to your online love interest. Nobody legitimate will claim that sending cryptocurrency, gift card codes, or wiring money are the only ways you can help them. On the flip side, never trust someone who insists they can teach you how to invest or send you a valuable package to improve your financial situation. They are only looking to improve theirs.
  • Reverse image search pictures. Another cliché that applies to romance scams is, “If there’s a will, there’s a way.” Your online love interest should, at the very least – find a way to video chat if they can’t meet you in person. However, the reason they can’t video chat or meet in person is because romance scammers often use fake identities. You can reverse search profile pictures or other images they send you to see if the details they tell you about themselves are adding up.

Most importantly, the FTC encourages everyone to do their part. You can help stop romance scammers by reporting suspicious profiles or messages to the platform where you saw them. You can also report your experience directly to the FTC at reportfraud.ftc.gov. Lastly, pass information regarding romance scams along to a friend. You may not have fallen victim to a romance scam, but someone you know can.

First Financial wants to help protect your personal and financial information and your heart, during the season of love. If you have any concerns or have reason to suspect that your information has fallen into the hands of a scammer, don’t hesitate to contact us at 732.312.1500 or visit us at your local branch.

6 Ways to Celebrate Valentine’s Day on a Budget

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Valentine’s Day is about celebrating love — not emptying your wallet. Whether you’re looking to make new traditions, get creative, or simply rethink how you celebrate – there are plenty of ways to make the day special without overspending. Here are six affordable and meaningful ways to show your love this Valentine’s Day.

1. Start a Meaningful Tradition

Instead of opting for the usual romantic dinner out, create a tradition you and your partner can look forward to each year. The key is finding something meaningful and cost-effective. Have a game night with your favorite board games, visit a museum together, or spend the day volunteering for a cause you both care about. Traditions you both look forward to create lasting memories without the price tag.

2. Give the Gift of Time

A thoughtful gesture often means more than any store bought present. Instead of chocolate or flowers, take something off your partner’s to-do list. Has your significant other been stressing over a task they keep putting off? Surprise them by getting it done. Whether it’s cleaning the house, tackling a home project they’ve been asking for, or taking over dinner duty, these small acts of love can make a big impact — and best of all, they don’t cost a thing.

3. Boost Your Savings Together

Rather than spending money on gifts that won’t last, consider putting that money into a savings account for something meaningful. Whether you’re dreaming of a vacation, a new home, or another major milestone, redirecting your Valentine’s Day spending into a shared savings goal can be a powerful way to invest in your future together. It’s a lasting way to celebrate love while staying financially smart.

4. Make Your Date a Gift

Turn your date into something memorable and useful. Sign up for a pottery class and make something your partner will actually use — a mug for their morning coffee, a dish for their jewelry, or a keepsake that holds sentimental value. Not only do you get to enjoy quality time together, but you’ll also leave with a personalized gift that lasts longer than roses or candy.

5. Redeem Your Credit Card Rewards

If you have unused credit card rewards, now is the perfect time to cash them in. Many people accumulate rewards but forget to use them. Whether it’s for dining, experiences, or gifts – using your points now ensures you’re getting the most value and not allowing those rewards to expire. Holding onto your rewards might seem like a good idea, but their value will remain the same while the cost of goods and services will continue to rise. Spending your rewards sooner rather than later ensures you maximize their benefit.

6. Skip It or Take a Rain Check

One of the easiest ways to save money? Agree to skip Valentine’s Day altogether. But before making that decision, talk with your partner to ensure you’re on the same page. If Valentine’s Day isn’t important to either of you, why not focus on celebrating your anniversary instead? Love should be celebrated every day, not just once a year.

If skipping isn’t an option, consider postponing the celebration. February 15th — when Valentine’s Day chocolate and gifts go on sale, might be the perfect day to celebrate. Delaying the holiday just one day can save you money while still keeping the romance alive.

Celebrate Love Without Overspending

Valentine’s Day doesn’t have to come with a hefty price tag. With a little creativity and planning, you can make the day just as special without going over budget. Whether you start a new tradition, invest in your future, or simply spend quality time together – these budget-friendly ideas will help you celebrate love in a more meaningful way.

For more financial tips and money-saving strategies, call us at 732.312.1500 or visit a branch today. Don’t forget to subscribe to our First Scoop Blog for more insights to keep your finances on track year-round!

Celebrating 89 Years: Why Banking with a Credit Union is the Right Choice

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“We thank our valued members for their continued support, loyalty, and membership with us over the past 89 years. Our commitment to serving their financial needs is our top priority today and everyday.” -Issa Stephan, President/CEO (pictured above).

Today marks an exciting milestone for First Financial Federal Credit Union — we’re celebrating 89 years of service! Since we were founded back in 1936, we’ve remained committed to providing members with financial solutions that prioritize their needs. As we honor our history, we also recognize why credit unions like ours continue to be a great choice to help manage your financial future.

A Brief History of Credit Unions

The concept of credit unions dates back to 1849 when Friedrich Raiffeisen established the first cooperative lending institution in Germany, designed to provide financial access to underserved communities. By 1900, word had spread all the way to Quebec, Canada, where Alphonse Desjardins founded the first cooperative financial institution in North America. The concept was soon adopted by Pierre Jay, the Finance Commissioner of one of America’s great pioneer states – Massachusetts.

In the United States, credit unions gained traction in the early 20th century, leading to the passage of the Federal Credit Union Act in 1934, by President Franklin D. Roosevelt – which allowed for the creation of federally chartered credit unions nationwide. Over the years, credit unions have grown into trusted financial institutions that continue to put people over profits, offering their members a community-focused alternative to traditional banking.

The Story of First Financial

First Financial’s roots trace back to 1936 during the Great Depression, when a group of Asbury Park schoolteachers came together to form Monmouth County NJ Teachers Federal Credit Union. Under the leadership of Harold “Pop” Shannon, the credit union expanded to include employees of the Monmouth and Ocean County Boards of Education. Over time, our membership grew to include municipal employees, hospital workers, and small businesses – leading to several name changes to reflect our evolving community.

In 2003 we became a community credit union – serving anyone who lives, works, worships, volunteers, or attends school in Monmouth or Ocean Counties. In 2006 we adopted our current name, First Financial Federal Credit Union – continuing our tradition of providing excellent financial services while keeping our members’ best interests at heart.

Why Bank with a Credit Union Instead of a Traditional Bank?

Credit unions are typically not-for-profit, member-owned financial institutions – which means they can offer higher interest rates on savings, lower fees on loans, and generally more personalized service compared to the shareholder profit of banks.

  • Fewer Fees & More Flexibility – Credit unions prioritize service over profit, meaning you’ll encounter fewer fees and more flexible account options.
  • Lower Loan Rates – Because credit unions are member-owned and not-for-profit, they return earnings to members in the form of lower interest rates on loans.
  • NCUA Insurance Protection – Just like banks are insured by the FDIC, federally insured credit unions are backed by the National Credit Union Administration (NCUA). Member deposits are protected up to $250,000, ensuring financial security and peace of mind.

Exclusive Member Benefits at First Financial

When you partner with First Financial, you gain access to exclusive member benefits that increase the more you bank with us. Our members enjoy:

  • Referral Programs
  • Savings on Tax Services
  • Sweepstakes Opportunities
  • Relationship Banking Discounts
  • Notary Services
  • Reduced Loan Rates
  • No-Cost Financial Consultations
  • And so much more that you won’t find at a traditional bank!

Join Us in Celebrating 89 Years of Member-Focused Banking

For 89 years, First Financial has been dedicated to serving our members and the local community. As we celebrate this milestone, we invite you to experience the credit union difference firsthand. If you’re not already a member, now is the perfect time to make the switch and enjoy the financial advantages of banking with a credit union. For more information on our services or to become a member, call us at 732.312.1500 or visit a branch today!

*A First Financial membership is available to anyone who lives, works, worships, volunteers or attends school in Monmouth or Ocean Counties. A $5 deposit in a Base Savings Account is required to establish membership prior to opening any account/loan. See credit union for details.

Managing Money as a Couple

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It’s February, and Valentine’s Day is right around the corner. While this might be the month to celebrate love, it could also be a good time to go over your finances with your Valentine. When you marry or share a household with someone, your life changes—and your approach to managing your money may change as well. The good news is it’s usually not so difficult.

At some point, you will have to ask yourselves some money questions—questions that pertain not only to your shared finances but also to your individual finances. Waiting too long to ask (or answer) those questions might have some consequences. It’s also good habit (even if you’ve been together for a long time) to review these questions annually as well.

How do you propose setting priorities? One of your first priorities should be simply setting aside money that may help you build an emergency fund. But there are other questions to ask. Should you open joint accounts? How should you title assets that are owned by both of you?

How much will you spend and save? Budgeting can help you arrive at your answer. A simple budget, an elaborate budget, or any attempt at a budget can prove more informative than you realize. A thorough, line-item budget may seem a little over the top, but what you learn from it may be truly eye-opening.

How often will you check up on your financial progress? When finances affect two people rather than one, statements can become more important. Checking in on these details once a month (or at least once a quarter) may keep you both informed, so that neither one of you have misconceptions about household finances or assets. Arguments can be avoided when money misunderstandings are resolved through check-ups.

What degree of independence do you want to maintain? Do you want to keep some money separate? Some spouses need individual financial “space” of their own. There is nothing wrong with this approach.

Can you be businesslike about your finances? Spouses who are inattentive or nonchalant about financial matters may encounter more financial trouble than they anticipate. Watch where your money goes, and think about ways to pay yourself first. Set shared short-term, medium-term, and long-term objectives.

Communication is key to all this. Watching your progress together may well have benefits beyond the financial, so a regular conversation should be the goal.

If you still have questions, or you’d like more information on how to best manage your finances as a couple – we’re here to help. You can call or email the financial professionals in the First Financial Investment & Retirement Center at 732-312-1534, mary.laferriere@lpl.com or maureen.mcgreevy@lpl.com

Securities and advisory services are offered through LPL Financial (LPL), a registered investment advisor and broker/dealer (member FINRA/SIPC). Insurance products are offered through LPL or its licensed affiliates. First Financial Federal Credit Union (FFFCU) and First Financial Investment & Retirement Center are not registered as a broker/dealer or investment advisor. Registered representatives of LPL offer products and services using First Financial Investment & Retirement Center, and may also be employees of FFFCU. These products and services are being offered through LPL or its affiliates, which are separate entities from and not affiliates of FFFCU or First Financial Investment & Retirement Center.

Securities and insurance offered through LPL or its affiliates are:

This material is for general information only and is not intended to provide specific advice or recommendations for any individual.

The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. It may not be used for the purpose of avoiding any federal tax penalties. Please consult legal or tax professionals for specific information regarding your individual situation. This material was developed and produced by FMG Suite to provide information on a topic that may be of interest. FMG Suite is not affiliated with the named broker-dealer, state or SEC-registered investment advisory firm. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security. Copyright FMG Suite.

Things to Do on a Budget in Monmouth & Ocean Counties this February 2025

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Love is in the air, and you might be looking for some fun ways to enjoy spending time with your loved ones this February. Although the cold might make you think twice about leaving the house, here are some free or inexpensive activities to enjoy in Monmouth and Ocean Counties all month long. 

February 1

Winter Fire & Ice Celebration (Cream Ridge) will take place at the New Egypt Flea Market on February 1st from 10am-7pm and February 2nd from 8am-4pm. You can enjoy ice sculptures and demonstrations, cozy fire pits, food trucks and wine tastings (for attendees 21+), local vendors, and more. Admission is $5 per person, and children ages 10 and under are free. To learn more about this ultimate winter celebration, click here.

February 2

Valentine’s Pop-Up Makers Market (Asbury Park) – Head over to Porta with your family and friends to enjoy a creative shopping experience from 12pm-4pm. Enjoy food and drinks while you visit the stations of various local artisans selling gifts made with love. Admission is free for all ages. You can find more information here.

February 7

Valentine’s Bazaar (Asbury Park) – Stop by Convention Hall from 3pm-8pm Friday, or 12pm-5pm Saturday, to enjoy all things love. If you are just getting started on your Valentine’s Day shopping, local and regional vendors will be selling gifts that your family, friends, or special someone will be sure to cherish. There will also be live music, food and beverages, a Valentine’s Day photo wall, a fresh flower bar, kid and pet activities, and more. Admission is free for all ages. Click here to learn more.

February 8

Galentine’s Brunch Event (Point Pleasant Beach) will be hosted by Blooms on Point Floral Boutique from 12pm to 2pm. Along with gushing over your “galentines,” you will have access to a breakfast buffet and charcuterie board, mimosa bar (BYO bubbly), custom box of assorted chocolates, and a 10-minute chair massage or reiki session. Tickets are $50 per person and must be purchased in advance online. To read more information and learn how to purchase tickets, click here.

Valentine’s Sweet Stroll (Red Bank) is just what the name suggests—an afternoon of walking downtown Red Bank to shop for sweet treats and other vendor items, and enjoy “sweet” experiences, from 11am-2pm. Downtown Red Bank encourages attendees to wear Valentine’s colors. Admission is free, and additional details are to follow. To stay up to date on the latest details, visit this webpage.

February 9

All About Kids Fair (Toms River) – If you’re looking to help the whole family escape the winter blues, join Toms River Macaroni Kids for their 9th annual fair at Ocean County Mall from 11am-2pm. Parents can meet the faces of local family-friendly businesses while the children are off enjoying activities such as face painting, crafts, character appearances, and more. The event is free for all to attend. More information can be found here.

Historic Valentines (Allentown) – Travel back in time at Historic Walnford from 1pm-3pm to discover how penmanship has changed through letters and valentines from the 18th and 19th centuries. In case any of the centuries-old penmanship inspired you, the session will end with creating a valentine or letter of your own using historically-inspired materials. The event is free for all ages, however children under 14 years of age must be accompanied by an adult. Click here for more information.

Winter Fresh Farmers Market (Ocean Grove) will allow you to shop your favorite Asbury Fresh food vendors from the comfort of the warm indoors at the Jersey Shore Arts Center from 10am-1pm. Admission is free for all ages, so don’t be shy—the vendors are looking forward to saying hi and showing you what they have to offer. You can find additional information here.

February 15

Allaire Flea Market (Wall) – The Historic Village at Allaire wants to bring you out of the house with a chance to hunt for bargains from 8am-2pm. This flea market will feature vintage treasures, thrifted items, books, art work, knick knacks, and more. Admission to the flea market is $5 per person ages 12 and up, and includes free admission to the Historic Village at Allaire. Click here to find more information.

February 16

MAC’s Art of Chili Cook Off (Middletown) – Whether you love chili or love some good ol’ friendly competition, check out the Chili Cook Off at Middletown Arts Center from 12pm-2pm. The fifteen amateur and five restaurant contestants will prepare chili and battle it out for first, second, and third place prizes. Admission is $15 and includes a tasting kit to sample all of the chili and vote in the People’s Choice Award. For more information and to purchase tickets, click here.

Singo Game Night (Manahawkin) – Unleash your inner “theater kid” at the Bay Avenue Community Center at 5pm. This game night will put you to the test by challenging you to recall all the showtunes you know. Admission is $10 per person. There will be food and drinks available for purchase. Find additional information here.

February 19

Bingo Dinner Party (Union Beach) – Dinner paired with any activity is sure to be fun, so bring your friends and family down to The Goat by David Burke, to enjoy a night of dinner and bingo. For $45 per person, you will enjoy a 3-course dinner and various rounds of bingo with prizes. Click here to reserve your spot and find out additional information.

February 22

Polar Bear Plunge (Seaside Heights) – If you’re not afraid to jump into the frigid waters of the Atlantic in the spirit of supporting the Special Olympics of New Jersey, register for the Annual Polar Bear Plunge. Registration is $25 with different fundraising tiers; however, your $25 registration fee is counted toward your fundraising goal. If plunging isn’t your speed, you can dress up, join other spectators on the boardwalk, and cheer the plungers on. Casino Pier is also offering a $30 arcade card for half off and drink specials at the Wave Bar (for those 21+) to enjoy the plunge day. Learn how to register and get ready to take the plunge here.

February 28

Family Fun Friday (Point Pleasant Beach) – When the workday is over, let the fun start at Jenkinson’s Aquarium from 5pm to 8pm. Enjoy family fun with a scavenger hunt, crafts, and a bedtime story with one of Jenkinson’s beloved animals. These activities are included in a general admission ticket, so you can visit Jenkinson’s aquatic friends between activities. Admission prices are $18 per adult (ages 12+), $12 for children ages 3-11, and children age 2 and under are free. You can buy aquarium tickets and learn more about the event here.

February is the shortest month of the year, and it is also the home stretch of the frigid winter months. We hope these activities help you find the fun and enjoy the love amidst the cold in February!

Setting Your Business Up for Success in 2025

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As the new year unfolds, many business owners begin looking for ways to accelerate success by developing fresh goals and aspirations. Laying a solid foundation now can help create clarity, direction, and momentum to achieve your strategic objectives. Here are six practical strategies to set your business up for success in 2025.

1. Look at the Past Year’s Lessons

To move forward effectively, start by reflecting on the past year. What worked well for your business in 2024? Celebrate those wins and look for ways to build on them. On the flip side, identify areas where things didn’t go as planned. What lessons can you take from these experiences, and how can they inform your goals for 2025? By analyzing successes and challenges, you gain valuable insights that help you refine your strategy for the year ahead.

2. Critically Assess What’s Working and What’s Not

Begin with a candid evaluation of your current operations. What’s driving growth and success in your business? Lean into these strengths while addressing inefficiencies, distractions, or low-impact projects that aren’t contributing to your goals. It is okay if a project or idea you were excited about last year didn’t pan out. Now is the time to reallocate resources or find a way to put a new spin on those forgotten ventures. Empower your team by involving them in discussions and listening to their thoughts on current processes and their ideas for the future. By prioritizing intentional actions and cutting what’s not working, you create a roadmap for long-term success.

3. Set Three to Five Strategic Goals

Rather than overloading your to-do list, focus on three to five high-impact goals for the year. Begin with a strategic review of 2024’s outcomes and identify priorities that align with your big picture vision. Break each goal into quarterly milestones, assign accountability, and determine what resources or support are needed to achieve them. This clear and structured approach ensures progress without overwhelming your team.

4. Start with Your People

Your team is your greatest asset, so prioritize building and maintaining strong relationships. Whether you’re a solopreneur or managing a large team, connect with key stakeholders like investors, loyal customers, suppliers, and trainers. Communicate your vision for 2025 clearly and involve others in the planning process. By fostering collaboration and strengthening connections, you create a solid foundation for success.

5. Derive Annual Goals from Financial Discussions

Your financial outlook should guide your strategic planning. Assess your current financial position and consider factors like growth stage, market opportunities, and resource allocation. Use this information to set operational and strategic goals for 2025. For expert support, check out First Financial’s business services, including resources and informative newsletters designed to help businesses thrive.

6. Align Goals with the Larger Vision

Start the year by asking, “Where do we want to be in three years?” Align your 2025 goals with this larger vision to maintain focus and momentum. If your vision is to move your business into a larger space or fully renovate your current space, then set goals such as increasing brand awareness by 20% or increasing yearly sales by 15%. Choose goals that can act as stepping stones on the way to the bigger vision. Engaging a mentor, board member, or trusted advisor for an external perspective can provide invaluable insight and keep your plans on track.

Plan for Success with First Financial

Setting your business up for success in 2025 starts with intentional planning and the right support. At First Financial, we offer resources and services to help your business thrive – from financial tools to expert advice. For more business tips and assistance, email business@firstffcu.com or visit a branch today. Don’t forget to subscribe to our First Scoop Blog for ongoing insights and strategies to help your small business achieve its goals in 2025 and beyond.