Financial Resolutions You Can Stick to in the New Year

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The New Year is a time for fresh starts, and what better way to begin 2025 than with resolutions that set you up for financial success? Whether you’re looking to pay down debt, grow your savings, or gain better control over your finances, these actionable resolutions can help you stay on track.

1. Create a Budget You Can Stick to

A well-crafted budget is the foundation of financial health. It helps you track your spending, identify areas for adjustment, and stay focused on your goals – whether you’re saving for a big purchase or paying down debt. Keep your budget realistic – instead of attempting drastic cuts, look for small ways to save, like switching to a less expensive grocery store or canceling unused subscriptions. Use First Financial’s Home Budget Calculator to identify where your money is going and where changes can make the biggest impact.

2. Review Your Credit Report Regularly

Your credit report is a vital tool for understanding your financial health. It details your credit history, including payment records and account balances, and can help you spot errors or signs of identity theft. Take advantage of the free annual credit report available from each of the three major bureaus (Equifax, Experian, and TransUnion) via AnnualCreditReport.com. Keeping an eye on your credit report ensures you’re prepared for any financial goals in the year ahead, like buying a home or securing a loan.

3. Build an Emergency Fund

An emergency fund is your safety net for unexpected expenses, like medical bills or emergency repairs. Aim to save 3-6 months’ worth of living expenses in a separate account from other savings. Start small and contribute regularly to grow your fund over time. A dedicated rainy day fund reduces financial stress, keeps you on track with your money goals, and ensures you won’t have to dip into your savings or investment accounts.

4. Maximize Employer Offered Benefits

Many employers offer financial wellness benefits that go beyond your paycheck. From retirement plans to student loan assistance, these perks can help you build wealth and reduce financial stress. Take full advantage of your compensation package by participating in employer matched retirement contributions, exploring wellness stipends, or accessing provided financial advisors. Every employer is different, but ask around and do some research on what is available to you. A dollar saved today can help secure your financial future.

5. Use a Rewards Credit Card Wisely

Credit cards offer valuable rewards and protections when used responsibly. Opt for a cash back or points-based card and use it for everyday purchases, but try to pay off the balance in full each month to avoid interest charges. First Financial’s Visa Cash Plus Credit Cards provide cash back and uChoose Rewards, which can be redeemed for travel, merchandise, gift cards, and more.* Credit cards can also be a safer choice than debit cards since they aren’t directly connected to a checking account. It can be much easier to recover funds used for fraudulent purchases than if a thief had gained access to your checking or savings account.

6. Consolidate High Interest Debt

High interest debt – such as credit card balances, can hold you back financially. Consider consolidating or refinancing this debt into a personal loan with a fixed interest rate and predictable monthly payments. First Financial offers competitive rates and flexible terms with personal loan options to help you simplify your repayment strategy.** By consolidating your debt, you can save money on interest and focus on paying off balances faster.

7. Reassess Your Insurance Policies

The start of a new year is an excellent time to review your insurance coverage. Changes in your lifestyle, financial goals, or your home’s value may require policy adjustments. From homeowners to auto and life insurance, ensure your coverage meets your current needs. First Financial can help you find options that protect your assets while supporting your overall financial plan.

8. Align Financial Goals with Your Partner

Money management as a couple requires teamwork. Sit down with your partner to discuss individual goals and create a shared financial plan. Regularly review your progress together to ensure your plan adapts to life changes and priorities. Open communication about finances strengthens relationships and ensures you work toward a shared vision for the future.

Make 2025 Your Best Financial Year Yet

Sticking to financial resolutions doesn’t have to be difficult. By setting realistic goals and using the right tools, you can make meaningful progress toward financial stability and success. For more tips or to explore our products and services, call 732.312.1500 or visit a branch today. Don’t forget to subscribe to our First Scoop blog for ongoing insights to help you reach your goals in 2025 and beyond.

*APR varies up to 18% for purchases, when you open your account based on your credit worthiness. The APR is 18% APR for balance transfers and cash advances. APRs will vary with the market based on the Prime Rate. Subject to credit approval. Rates quoted assume excellent borrower credit history. Your actual APR may vary based on your state of residence, approved loan amount, applicable discounts and your credit history. No Annual Fee. Other fees that apply: Cash advance fee of $10 or 3% of the total cash advance amount—whichever is greater (no maximum), Balance transfer fee of $10 or 3% of the balance—whichever is greater (no maximum), Late Payment Fee of $29, $10 Card Replacement Fee, and Returned Payment Fee of $29. A First Financial membership is required to obtain a Visa® Credit Card and is available to anyone who lives, works, worships, or attends school in Monmouth or Ocean Counties. Your First Financial Visa® Cash Plus Credit Card will earn cash back based on your eligible purchase transactions. The cash back will be applied to your current credit card balance on a quarterly basis and be shown cumulatively on your billing statement. Unless you are participating in a limited time promotional offer, you will earn 1% cash back based upon eligible purchases each quarter.

**APR = Annual Percentage Rate. Actual rate will vary based on creditworthiness and loan term. Subject to credit approval. Personal Loan repayment terms range from 12 to 60 months, and APRs range from 10.24% APR to 18% APR. Minimum loan amount is $500. Loan payment example: A $2,000 Personal Loan financed at 10.24% APR for 24 months, would have a monthly payment amount of $92.51. A First Financial Federal Credit Union membership is required to obtain a Personal Loan or Line of Credit, and is open to anyone who lives, works, worships, volunteers or attends school in Monmouth or Ocean Counties. A $5 deposit in a base savings account is required for credit union membership prior to opening any other account/loan.

Things to Do on a Budget in Monmouth & Ocean Counties this January 2025

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On behalf of the team at First Financial, we want to wish you and your loved ones a Happy New Year. We hope you take some time to unwind and reward yourself for making it through another busy holiday season with these free or inexpensive activities happening throughout Monmouth and Ocean Counties this January.

January 3

LuminoCity Holiday Lights Festival (Freehold) – If you’re looking for a last-minute way to enjoy the end of the holiday season, LuminoCity’s Holiday Lights Festival will be at Freehold Raceway Mall from 4:30pm-10:30pm through January 5th. As the sun sets, you can walk through a whimsical holiday light display inspired by Alice in Wonderland. Ticket prices vary by date and time slot, along with age group of the participant. For more information and to reserve your tickets, click here and scroll down to “Winter Festival New Jersey.”

January 5

Fun Bags Cornhole Goes Country (Toms River) – Bring your friends and family down to Fun Bags Cornhole Lounge for a night of cornhole and line dancing from 6pm-9pm. Beginners are welcome, with beginner line dancing lessons starting at 6pm. Tickets are $12 per person in advance of the event, and $13 per person at the door. The event is BYOB for anyone ages 21 or older. Click here to read more information and reserve your tickets.

Winter Hootenanny in the Pines (Waretown) – Albert Music Hall will be welcoming the new year in a musical fashion beginning at 2pm. The lineup features six bands that are set to perform over the course of the afternoon. There will also be a food booth, gift shop, 50/50 drawing, and more. Tickets are $10 for adults and $1 for children under age 12. Please be advised that Albert Music Hall is a cash only venue. You can find more information here.

January 12

Parlor Games for Wintry Weather (Holmdel) – Learn how to elevate your next game night with some oldie-but-goodie games, including backgammon, checkers, and dominoes—and some 19th century favorites, too—at Historic Longstreet Farm from 12pm-2:30pm. The event is free for all to attend. For more information, click here and scroll to the ‘Upcoming Free Events’ section.

January 13

Pine Barren Bonfires (Freehold) – Break out your winter coat and enjoy a night under the stars at Turkey Swamp Park from 6pm-8pm. The full moon will light up the park as you sit around the bonfire playing games and making s’mores. The cost is $15 per family of four, and it is kindly requested that payment is made with cash or check. More information can be found here.

January 16

Monmouth Park Corporate Center Pop-Up (West Long Branch) – Whether you’re looking to get out of the office or explore what local vendors have to offer, Building A at the Monmouth Park Corporate Center transforms into a bustling market the third Thursday of every month from 11am-4pm. With a variety of vendors selling everything from sweet treats to housewarming gifts, and free admission – you can’t go wrong. You can find more information here.

January 18

Ladacin Plunge (Manasquan) – If you missed an opportunity to welcome in the new year by plunging into frigid waters, you have another chance at Ladacin’s Plunge – beginning at 10:30am. Starting at Leggett’s Sand Bar & Restaurant, there will be a procession to Manasquan Main Beach and a plunge into the icy cold waters of the Atlantic, followed by a buffet at Leggett’s. Registration is $25 and can be done before or the day-of the event. You can learn more here.

Penguin Awareness Day at Jenkinson’s Aquarium (Point Pleasant Beach) is a day dedicated to celebrating the world’s penguins. Between 11am-4pm, your general admission ticket includes crafts, activities, and keeper chats that will teach you about all the 18 species of penguins. Tickets are $12 for children ages 3-12 and $18 for those ages 12 and older, while children under 2 are free. Click here for more information.

January 24

Friday Night Oldies (New Egypt) – If you’re looking to get groovy on a Friday night, look no further than Oldies Night at Laurita Winery from 7pm-10pm. The Strictly 60s Band will take you on a trip down memory lane with sounds of the 60s, and you can enjoy the tunes over dinner and wine (for those over 21 years of age). Tickets are $15 for those looking to enjoy the music, and there are appetizers, dinner, and dessert that can be purchased for an additional charge. To view the menu and purchase tickets, click here.

January 25

Showcase @ The Hotel: Dance Party (Freehold) – Bring the dancer in your life to the American Hotel for a night of dancing from 7:30pm-10:30pm. This fundraiser benefits Downtown Freehold directly to keep the town beautiful and bring members of the community together through free events. Pre-sale standard tickets are $25 per person with a two-item purchase, and pre-sale VIP tickets are $35 per person with a two-item purchase. You can learn more about this dance party that’s sure to get you up on your feet here.

January 26

Hot Cocoa Tours (Holmdel) – If you and your plus-one can brave the crisp winter air, head down to Historic Longstreet Farm from 10am-11:30am for a look into 19th-century farm life. Your morning will begin with a guided tour of the farm and end with hot cocoa and a winter treat in the kitchen. The cost is $10 per person, and children ages 3 and under are free to come along. For more information, click here and scroll to the ‘Upcoming Free Events’ section.

The beginning of January signals that the days start getting longer, the sun starts shining longer, and a new year full of opportunities is here. We hope you, your friends, and your family find ways to enjoy the best parts of January. Happy new year!

How to Keep Your Business Momentum Going After the Holidays

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The holidays can bring a surge of sales and customer engagement for small businesses, but what happens when the season ends? To maintain momentum and keep customers engaged, it’s essential to have a plan in place for the quieter months. Here are six actionable strategies to help your small business thrive after the holidays.

1. Include Post-Holiday Coupons

The holidays bring in an influx of shoppers, making it the perfect time to encourage repeat business with post-holiday coupons. Consider including discount offers with holiday purchases that are valid through the end of January or February. If you missed the chance during the holidays, send out a special promotion via email or text. This tactic entices customers to return while keeping your brand top of mind during the slower months.

2. Turn Returns into Opportunities

The post-holiday season often means handling returns and exchanges, but these moments can be turned into revenue opportunities. Offer a small discount to customers who make additional purchases while returning items. Organize your store layout to showcase impulse buy products near the return counter, and ensure a positive customer service experience. Happy customers are more likely to return throughout the year.

3. Show Customer Appreciation

The post-holiday lull is the perfect time to thank your loyal customers for their support. Send personalized thank you emails, or offer exclusive discounts to your most dedicated shoppers. Follow up with holiday customers to ask about their experience and introduce new products or promotions. Additionally, encourage satisfied customers to leave positive reviews on platforms like Yelp or Google, boosting your reputation and attracting new clients.

4. Host a January Giveaway

Run a January giveaway to engage customers and generate buzz for your business. Choose a prize that aligns with your customers’ interests or New Year’s resolutions – such as fitness gear, wellness products, or gift cards. Promote the giveaway through social media and email to spark excitement and encourage participation. Giveaways are a cost-effective way to stay connected with your audience and attract new customers.

5. Invest in Your Business’ Growth

Take the quieter post-holiday period to evaluate your business’ strengths and weaknesses. Use this time to invest in growth opportunities such as upgrading equipment, automating processes, expanding your product or service lineup, or partnering with complementary businesses. First Financial offers a range of business loan options to help our Monmouth and Ocean County small business owners. These strategic investments can set your business up for success in the year ahead.

6. Launch a New Product or Service

The new year is a natural time for fresh starts, making it the perfect opportunity to introduce a new product or service. Customers tend to look for something exciting after the holidays, so use this momentum to your advantage. Whether it’s a limited-time offer or a permanent addition, launching something new can reignite interest and drive sales.

Plan for Continued Success with First Financial

Keeping your business’ momentum going after the holidays requires creativity, planning, and a commitment to customer engagement. At First Financial, we’re here to support your business with personalized financial solutions and advice to help you grow and thrive.

For more small business tips, call us at 732.312.1500 or visit a branch today. Don’t forget to subscribe to our First Scoop blog for ongoing insights and guidance!

6 Ways You’re Overspending Without Realizing It

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Overspending can sneak up on even the most budget-conscious individuals. Often, it’s not the big ticket items that derail our finances – but the small or recurring expenses that we overlook. By identifying your hidden expenses, you can save more and spend smarter moving forward into the new year. Here are six ways you might be overspending without realizing it — and how to take control.

1. Forgotten Memberships and Subscriptions

Gym memberships, streaming services, or monthly subscription boxes can easily become budget drainers if you’re not fully utilizing them. Many companies rely on automated payments to keep you locked in without noticing. Take time to review your bank or credit card statements for recurring charges and cancel any memberships or subscriptions that no longer add value to your life. With a few clicks, you could save hundreds of dollars a year.

2. Neglecting Utility Efficiency

Utility bills can quickly add up, especially if you’re not mindful of your energy usage. Simple changes like turning off lights when leaving a room, sealing drafty windows, or upgrading to energy efficient appliances can make a big difference. Consider installing a programmable thermostat to save on heating and cooling costs or switching to LED light bulbs for long-term energy savings. A few small adjustments can significantly reduce your monthly expenses.

3. Dining Out Too Often

Eating out might be convenient, but it’s one of the easiest ways to overspend. Instead, try meal prepping or cooking at home. Planning your meals for the week and buying ingredients in bulk can save both time and money. Packing lunches for work or school is another easy way to cut out unnecessary spending. You’ll save money while having more control over the quality of your meals.

4. Not Using Your Credit Card to Your Advantage

If you’re using a credit card, make sure you’re maximizing its rewards. Different cards offer perks like cash back, travel points, or discounts at certain retailers. Take note of where your card offers the highest rewards and use it strategically for those purchases. Be sure to redeem your rewards before they expire. The right credit card can turn everyday spending into meaningful savings. First Financial’s VISA credit cards offer cash back and our Cash Plus Cards offer uChoose Rewards redeemable on travel, merchandise, gift cards, and more!* With three options to choose from, you can easily find the perfect fit for your lifestyle.

5. Falling for Fees

Hidden fees, such as processing charges on tickets or unexpected service fees at hotels, can inflate your spending without you even noticing. To avoid these, carefully review the terms before making a purchase or signing a contract. If a fee seems unreasonable, don’t hesitate to contact customer service to ask for clarification — or even request a waiver. Comparing options to avoid businesses known for high fees can also help you keep costs in check.

6. Paying Unnecessary Bank Fees

Bank fees like overdraft charges, account maintenance fees, or ATM surcharges are common, but they’re also avoidable. Start by reviewing your accounts for any hidden costs, then explore alternative accounts with lower or no fees. At First Financial, we offer checking and savings account options designed to help you keep more of your money where it belongs — in your pocket.** Explore our range of options today to find the account that best suits your needs.

Save Smarter with First Financial

By addressing these common overspending habits, you can take control of your budget and redirect those savings toward your financial goals. At First Financial, we’re here to help you make the most of your money with personalized advice and cost saving account options.

For more tips on saving and managing your finances, call us at 732.312.1500 or visit a branch today. Don’t forget to subscribe to the First Scoop blog for ongoing insights and strategies to keep your finances on track.

*Your First Financial Visa® Cash Plus Credit Card will earn cash back based on your eligible purchase transactions. The cash back will be applied to your current credit card balance on a quarterly basis and be shown cumulatively on your billing statement. Unless you are participating in a limited time promotional offer, you will earn 1% cash back based upon eligible purchases each quarter. APR varies up to 18%, when you open your account based on your credit worthiness. This APR is for purchases and will vary with the market based on the Prime Rate. Subject to credit approval. Rates quoted assume excellent borrower credit history. Your actual APR may vary based on your state of residence, approved loan amount, applicable discounts and your credit history. No Annual Fees. Other fees that apply: Balance Transfer and Cash Advance Fees of 3% or $10, whichever is greater; Late Payment Fee of $29, $10 Card Replacement Fee, and Returned Payment Fee of $29. A First Financial membership is required to obtain a Visa® Credit Card and is available to anyone who lives, works, worships, volunteers, or attends school in Monmouth or Ocean Counties.

**$5 in a base savings account is your membership deposit and is required to remain in your base savings account at all times to be a member in good standing. All credit unions require a membership deposit. All personal memberships are part of the Rewards First program and a $5 per month non-participation fee is charged to the base savings account for memberships not meeting the minimum requirements of the program. Click here to view full Rewards First program details. Some restrictions apply, contact the Credit Union for more information.

Year End Tax Planning Tips

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A main reason people get so anxious around tax time is that they’ve delayed so many important things: Like organizing their paperwork. Contacting their accountant. And taking advantage of opportunities that could lessen their tax burden.

While you’re on your own for tackling the first two, we can help you with the last point – taking advantage of opportunities that could lessen your tax burden. In fact, there are a number of things you can do that could potentially reduce next year’s tax obligations. Let’s take a look.

First, let’s look to losses. If you think your investments will produce capital gains – whether short or long-term – you can offset these with capital losses.

For assets that you hold less than a year, any gains – considered short-term – these are taxed at ordinary rates from 10% to 37%. You can offset these with short-term losses.

For assets that you hold longer than a year – considered long-term – any gains are taxed at a top rate of 20%, which you can reduce by … you guessed it … long-term capital losses.

Now, if your losses are greater than your gains, good news: You can deduct up to $3,000 in capital losses against your ordinary income on that year’s tax return and carry forward any unused losses to future years.

Because of this, you might want to avoid short-term gains, since these are taxed at higher rates. To do so, if you believe you will have a short-term gain for the year, try to either offset it with a short-term loss or consider holding the asset for at least a year, when they will become long-term assets and taxed at a lower rate.

This requires that you review your portfolio regularly and estimate your gains and losses. Most capital gains and losses are triggered when you sell the asset, offering you control over the event. However, others — mutual funds, for instance — are difficult to predict as they are made up of a number of assets. If you find assets that have performed poorly, consider using them to offset your gains, as it will reduce your capital gains tax.

Keep in mind that it’s beneficial to elect a loss before a gain, because you can carry over unused losses to future years, whereas capital gains are taxed in the year that they occur.

As tax laws change often and are complex, consider speaking with a tax professional to help you manage your tax burden. You can call or email the financial professionals in the First Financial Investment & Retirement Center at 732-312-1534, mary.laferriere@lpl.com or maureen.mcgreevy@lpl.com

 Securities and advisory services are offered through LPL Financial (LPL), a registered investment advisor and broker/dealer (member FINRA/SIPC). Insurance products are offered through LPL or its licensed affiliates. First Financial Federal Credit Union (FFFCU) and First Financial Investment & Retirement Center are not registered as a broker/dealer or investment advisor. Registered representatives of LPL offer products and services using First Financial Investment & Retirement Center, and may also be employees of FFFCU. These products and services are being offered through LPL or its affiliates, which are separate entities from and not affiliates of FFFCU or First Financial Investment & Retirement Center.

Securities and insurance offered through LPL or its affiliates are:

This material is for general information only and is not intended to provide specific advice or recommendations for any individual. There is no assurance that the views or strategies discussed are suitable for all investors or will yield positive outcomes. Investing involves risks including possible loss of principal.

LPL Financial does not offer tax advice or services.

This material was prepared by LPL Financial, LLC

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It’s a Scammer’s Wonderland: Holiday Charity Scams

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With everything that has happened over the course of the year, there are no shortage of causes that will ask for your help this holiday season. Unfortunately, scammers are not concerned about getting on Santa’s “Nice List,” and are instead taking advantage of people looking to spread holiday cheer to those who need it the most. Let’s break down some common charity scams and red flags to look out for – to ensure scammers don’t dull your holiday spirit this year.

Common Holiday Charity Scams

  1. Back to the Basics—Phone Calls and Texts: Holiday charity scams often begin with an unsolicited phone call or text message, where the individual on the other end of the conversation claims to be from a charity. Don’t throw caution to the wind—while they may claim to come from a real and reputable organization, there are many words that, when strung together (like ‘project’ and ‘love,’ for example), sound like the name of a real charity aiming to do good. The scammer will typically make vague and sentimental claims but cannot seem to elaborate on the charity’s mission or how your donation will be used. They might even begin the conversation by trying to convince you that you’ve donated to them before by sending you a “Thank You” text or email, which might encourage you to donate to them “again.” The caller ID might even appear to be from your local area code or a specific charity, but this is something a scammer can easily spoof. Once they convince you to divulge your information, they will use your funds for anything but the cause they claim you will be supporting. Be wary of interacting with supposed “charities” over phone call or text message, especially if you have never heard of them before.
  2. Crowdfunding, Social Media, and Fundraising Platforms: Crowdfunding involves raising funds online person-to-person, and there are many platforms that allow just about anyone to create campaigns to benefit a specific cause—think GoFundMe. Crowdfunding campaigns are often set up by an organizer to benefit an intended party, whether that is an individual, family, those impacted by a specific event, or even a business. Once people donate to a crowdfunding campaign, it is up to the organizer to disburse the funds to the intended recipient or cause. However, an organizer who is looking to scam others – might use stolen stories or images they found on the internet to corroborate the purpose of the campaign, or not have any intentions of forwarding the funds to the intended party. Make sure to research the organizer of the campaign, the purpose of the campaign, and the intended use of the funds before giving up your personal and financial information. You can also search the images or stories used to ensure they haven’t popped up on crowdfunding platforms in the past.

Tips to Spot Holiday Charity Scams

Although you can’t entirely prevent unsolicited contact from scammers, there are many red flags to be aware of that can signal you’re being taken for a ride.

  1. Sense of Urgency: Fraudsters may convey a sense of urgency to rush you into making a donation or pressure you into falling for their scam. This can sound like a false deadline to donate that is quickly approaching or attempting to guilt you into donating to the cause. A real charity would let their purpose and digital footprint do the talking and not feel compelled to pressure you or rush you to donate.
  2. Think Before You Pay: As with many other scams, the use of unconventional payment methods are red flags for potentially fraudulent activity. A legitimate charity would likely collect donations via check or credit card—not cryptocurrency, a gift card, or by wiring money. A good practice is double checking your bank statements after you donate to a charity to ensure you are only charged for the amount and frequency you authorized.
  3. Spelling and Grammar Mistakes: While this pertains to text messages, emails, and crowdfunding platforms, it is important to note—be mindful of spelling errors or grammatical errors in communications from the charity or crowdfunding campaign organizer. A real charity or organization likely does a twice-over on all communications, as this is foundational to their reputation and how they are perceived by the public. Although it’s easy to brush off as a mistake, these are not the mistakes legitimate charities or organizations typically make.

Want to Donate to a Real Charity this Holiday Season?

It’s worth going the extra mile to ensure you are donating to the cause you care about, especially since donating often involves divulging your personal and financial information. The FTC’s page Donating Safely and Avoiding Scams is a great hub of information and resources that can help you research charities and steer clear of charity scams. Although it might feel awkward asking for a few minutes to research before you donate to a cause, especially if you have someone on the other end of the line – a real charity will allow you to take all the time you need to leave you feeling empowered and confident in donating to their cause. Using research tools like BBB Wise Giving Alliance or Charity Navigator can save you the headache of being left wondering if you donated to a fraudulent person or scheme. Additionally, if anything about your interaction seems off-putting, don’t hesitate to start from scratch and contact the organization or charity directly from contact information found through a trusted source.

First Financial is here to help you make sure your donations end up in the hands of those who need it the most. If you are worried your personal or financial information has gotten into the hands of ill-intended parties, don’t hesitate to contact us at 732.312.1500 or visit us at your local branch.