There’s Deals and Then There’s Nightmares: Black Friday Scams

As people around the United States hurriedly gobble down their Thanksgiving dinner in hopes of securing their spot in store lines, scammers are gearing up to take advantage of one of the most lucrative weeks of the year. While scammers are likely not lining up at storefronts, blending into the crowds of Black Friday deal-seekers, they are doing one thing—preying on the people who conduct their Black Friday and Cyber Monday shopping online.

Here are some current scams you can protect yourself from this upcoming Cyber Week.

1. Fake Shipping Notification Emails and Text Messages

The holiday season provides the types of distractions scammers need to carry out their defrauding attempts. The FTC has urged consumers to heighten their awareness of potential fake shipping notification emails and text messages, whereby scammers capitalize on common emails or texts you might expect to see after a spree of online shopping. You might receive an email or text message saying you missed a delivery attempt, or need to update shipping preferences so that your item can be shipped to you. The email or text message will often claim to be coming from a large retailer, such as Amazon, or a courier such as USPS. However, once you click the link within the message, it will either collect the personal and financial information you enter or install harmful malware on your device.

Here are some tips for protecting yourself against fake shipping notification emails and texts:

  • If you are not expecting a package delivery: Do not click on the link or further interact with the message.
  • If you are expecting a package delivery: Contact the retailer or shipping company using a phone number or website that you know is real—never use the information contained within the message. Additionally, you can go to the site you ordered the item to check the shipping and delivery status.

2. Counterfeit Products

Although the saying, “If it sounds too good to be true, it probably is,” is regarded as cliché—it does have some truth to it. Picture this: an item you have been eyeing has finally slashed its price on Black Friday, but it is sold out on numerous reputable platforms. You navigate over to Amazon in hopes of finding it, and you find that not only is it in stock, but at a cheaper price point, too! There are two red flags present here, both the fact that such a sought-after item is in stock through such a high-traffic retailer and it is selling for cheaper than other reputable websites have it listed for. If you click the “Add to Cart” button and go through with purchasing the item, you’ll find that it is often counterfeit or made with low quality materials — the chief reason it was heavily discounted to begin with, and that is if you receive the item at all.

If you didn’t catch those red flags, here are some tips to prevent yourself from purchasing a counterfeit or low-quality item:

  • Remain Wary of Low-Priced Items from Unknown Brands: If a seller has an unknown name, or one that is not associated with the product, do your due diligence.
  • Read Verified Product and Seller Reviews: If a seller doesn’t have reviews or their products have few, if any, ratings and verified reviews – steer clear. The same goes the opposite way — stay away from products or sellers that have an unusual number of 5-star ratings without detailed comments.

3. Website Spoofing

When you look up your go-to online shop, you expect that it will be one of the first few results due to its popularity, and how often you visit it (no shame there)! When you add items to your cart and provide your personal and financial information during checkout, you probably don’t think twice when you click “Place Order.” Maybe it was after the fact that you thought something seemed a little off, such as an outdated user interface or incorrect grammar. You might have fallen victim to website spoofing, where a scammer creates a fraudulent website that mimics the real website you intended to visit, stealing the information you entered or downloading malicious software onto your device.

Here are some ways to spot website spoofing before your personal and financial information falls right into the lap of a scammer:

  • Incorrect Spelling and Grammar: Businesses often hire entire teams dedicated to webpage design to ensure that so much as a comma is not out of place. If you are noticing even a few incorrect spelling or grammar choices, the website you are visiting is likely not the intended one.
  • Marketing is Inconsistent: Strong and consistent branding is key to successful marketing, and professional organizations will ensure that the business name is spelled correctly, slogans and taglines are always consistent, and brand colors are never a hue off.
  • Unsecure Site: Ensure the site you are visiting has a “lock” or green icon next to the URL, as well as https:// in the URL. This is often a solid piece of evidence indicating that the website is legitimate, since it means the link is encrypted and your sensitive information is protected. However, browsers can be deceived as well — so consider this factor in addition to others when determining if a website is legitimate.

While scams can come in all shapes and sizes, here are some general tips that can help protect you from many scams this upcoming Cyber Week:

  • Avoid Using Public Wi-Fi Whenever Possible: Whether while making purchases, or entering your personal or financial information online.
  • Credit Cards > Debit Cards: Credit cards generally offer more fraud protection than a debit card, and credit card purchases aren’t deducted right from your checking account.
  • Strong Passwords Make All the Difference: Avoid using the same password for any two accounts, and make sure it is a password that would be hard for a scammer to crack.
  • Ensure Your Software is Up to Date: Device, app, and software updates often push out the latest and greatest protections, minimizing vulnerabilities that scammers can try to take advantage of.

First Financial is here to help if you believe your personal or financial information, or one of your First Financial accounts has been compromised. Don’t hesitate to contact us at 732.312.1500 or visit one of our local branches. Stay safe when shopping this holiday season!

Celebrating Halloween on a Budget

Halloween is a fun and festive time of year – but the cost of decorations, candy, and celebrations can add up quickly. With a little planning and creativity, you can still get into the spooky spirit without breaking the bank. Here are six simple tips to help you celebrate Halloween on a budget while making the most of the spooky season.

1. Get Crafty with Decor

Halloween decorations can be expensive if you rely on store bought items, but you don’t have to splurge to transform your home into a haunted haven. Instead, get creative and make your own spooky decor using items you already have around the house. Old sheets can become ghostly figures, cardboard can be transformed into gravestones, and stretched out cotton balls can make perfect cobwebs. Remember, these decorations only stay out for a few weeks out of the year so they don’t have to be top-notch quality. By reusing what you have, you can create a festive atmosphere without overspending or being wasteful.

2. The Dollar Store is Your Best Friend

For those looking to complement their DIY decor, dollar stores are an underrated goldmine for affordable Halloween items. Many discount stores will set up seasonal sections filled with Halloween decor at a fraction of the prices you’d find at stores like Target or Home Goods. From plastic spiders and skeletons to themed tablecloths and candles, you can stock up on decorations without spending a fortune. With some creativity, items in the craft section can become the perfect decorations with a little glue and paint. These inexpensive items are perfect for creating a spooky vibe on a budget.

3. Shop Smart for Halloween Candy

We all know candy is one of the biggest Halloween expenses, especially if you live in a neighborhood with lots of trick-or-treaters. Instead of making multiple trips and buying tons of regular-sized bags at the grocery store, buy your candy in bulk from warehouse clubs. If you don’t need an entire bulk bag, consider teaming up with friends or neighbors to split large candy purchases and share the savings. This way, you can still get a good deal without overstocking. Don’t have access to a club membership? Opting for off-brand candy is okay too—most kids are happy with any sweet treat!

4. Stick to a Pumpkin Budget

Pumpkins are a fall favorite, but they can be pricey—especially if you get swept up in the excitement of buying too many or buying from the wrong places. To keep your spending in check, set a pumpkin budget. Let each family member pick one pumpkin or cap the total amount the family can spend together. While pumpkin patches are fun for photos, they often come with a higher price tag. Head to the pumpkin patch for a day of fall fun, but consider buying your pumpkins from a grocery store instead. Look out for buy-one-get-one deals and coupons, and remember – a pumpkin is a pumpkin no matter where you buy it!

5. Take Advantage of Free Halloween Events

Fall is filled with community events, and many of them are free. Look for local Halloween parades, trunk-or-treats, and outdoor movie screenings. Cities, neighborhoods, and community centers often host fall festivals or harvest fairs where you can enjoy seasonal activities without the hefty price tag. In addition to Halloween-specific events, fall offers plenty of budget friendly outdoor activities. Take a walk through a local park to enjoy the fall foliage, go apple picking, or visit a farm for a hayride. Check the local events page on Facebook, browse town websites for free or low-cost events happening near you, or subscribe to our First Scoop Blog and check out our monthly things to do on a budget posts!

6. Budget Friendly Costume Ideas

Costumes can be one of the most expensive parts of Halloween, but there are plenty of ways to save. Start by setting up a costume swap with friends, neighbors, or other parents—costumes are only worn once, so swapping with others can give them new life. Don’t shy away from thrift stores. Most second-hand stores setup Halloween sections, and you can find gently used and even brand new costumes with tags. Just like decor, DIY costumes are a fantastic option. Look through your closet for items that can be repurposed. With a little creativity, you can put together a fun costume without spending a fortune.

Don’t Break the Bank on Halloween

Halloween is all about fun and creativity, you don’t have to overspend to enjoy the holiday. At First Financial, we’re here to help you make the most of your money all year long. For more financial tips and personalized advice, call 732.312.1500 or visit a branch today.

Money Saving Tips You Can Actually Follow This Fall

As the crisp fall air rolls in and the days grow shorter, it’s the perfect time to refocus on your finances and find new ways to save. Fall brings a natural opportunity to cut back on certain expenses, prepare for the holidays, and reset after the summer. Here are six money-saving tips to help you make the most of your autumn without overspending.

1. Turn Off Your Heat and Air Conditioning

Fall offers a sweet spot in terms of weather — usually neither too hot nor too cold. Take advantage of this mild season by reducing your heating and cooling expenses. Turn off the air conditioning and enjoy cool nights by opening your windows. When temperatures start to dip, seal up any drafty windows and doors to avoid heat escaping from your home. Instead of cranking up the heat, bundle up in cozy sweaters and blankets. Small changes to your energy habits can lead to noticeable savings on your utility bills.

2. Pick Up a Fall Side Gig or Craft

With the holidays approaching, fall is the ideal time to dive into a creative side gig. People are often looking for unique, handmade items and autumn crafts. Fun items like custom-painted ornaments, knitted scarves, or homemade baked goods are in high demand this time of year. If you enjoy cooking, baking, or crafting – consider turning your hobby into extra income. Not only will you make some extra cash, but you might also discover a seasonal passion that carries over into the winter months. You never know, what starts as a fun side project could become a booming business!

3. Get Crafty with Your Fall Decor

Instead of buying expensive seasonal decorations from retail stores, consider DIY alternatives. Craft stores and dollar stores offer plenty of inexpensive items that can be transformed into beautiful fall decorations. Create centerpieces with candles, pine cones and gourds, or make a fall wreath with supplies from the dollar store. This approach is not only budget-friendly, but also gives you a chance to get creative. Plus, DIY decorating can be a fun family activity, helping you save on both home decor and entertainment as the cooler weather sets in.

4. Start a School Carpool

If you’re spending too much time (and gas money) in the drop-off lane at your child’s school, consider organizing a carpool. Teaming up with other friends and neighbors to share driving responsibilities can save you money on fuel and free up time in your day. Even a small change from five pick-ups and drop-offs per week to just three – can make a difference in your gas spending.

5. Review Your Subscriptions

Fall is a great time to re-assess the subscriptions you signed up for during the summer months. As life gets busier with school, work, and holiday preparations – some of these services may no longer be necessary as your time is more limited. Look through your bank statements and cancel any subscriptions that you’re not using — whether it’s a streaming service, gaming or book membership, or an automatic refill subscription for a product you no longer need. These recurring fees can quickly add up, and canceling unnecessary subscriptions can help you trim your budget.

6. Make Meals in Bulk

As the weather cools, it’s time to bring out your slow cooker or crockpot. Cooking large batches of meals like soups, stews, chili, or casseroles not only saves time, but can also be a major money-saver. Preparing meals in bulk allows you to buy ingredients in larger quantities (which is often cheaper) and avoids the temptation of ordering takeout on busy evenings. Freeze the leftovers to stretch your grocery budget further and enjoy quick, hearty meals throughout the week without extra cooking time.

Make the Most of Your Fall Finances

First Financial is here to ensure your finances are in good standing this fall. For more personalized financial advice or assistance with budgeting, call 732.312.1500 or visit a branch today to learn more about how we can help support you in your financial goals. Be sure to subscribe to the First Scoop blog for additional money-saving tips and financial insights throughout the year.

Save Money and Energy This Winter with These Utility Tips

As winter continues, managing utility costs becomes a priority for many households. There are several effective strategies to further reduce these expenses. First Financial is committed to helping you navigate these colder months with useful winter utility savings tips.

Understanding High Winter Utility Costs

In colder climates, gas and electricity bills tend to spike during winter due to increased heating needs. Factors like inflation and global events also contribute to these rising costs. However, by implementing a few smart strategies, you can significantly lower your bills.

Strategic Heating Tips

  • Close off unused rooms: Limit heating to areas in use to save energy.
  • Block drafts from doors: Use simple items like towels to block drafts and retain heat.
  • Cook at home: Warm your home while preparing meals.
  • Lower thermostat settings: The U.S. Department of Energy suggests keeping your thermostat at 68 degrees F and reducing it by 7-10 degrees for eight hours daily.
  • Smart thermostat use: These devices adjust heating based on your preferences, reducing energy use.
  • Weather stripping: Seal doors and windows to prevent heat loss.
  • Window insulation: Thick curtains and insulation kits can significantly reduce heat escape.
  • Attic insulation: Proper insulation in the attic can lead to substantial energy savings.

Efficient Use of Space Heaters

Space heaters are a cost-efficient alternative to central heating systems. For instance, running a 1,500-watt space heater for eight hours in a standard room costs about $1.60 per day. This is considerably lower than the average monthly gas and electric bill of $180. However, it’s crucial to use space heaters safely. The Consumer Products Safety Commission advises that smart space heater use includes always plugging them directly into a wall outlet and avoiding leaving them on while sleeping or when you aren’t in the room.

Long-Term Heating Solutions

For those looking to invest in their homes, improving insulation and upgrading windows are effective ways to reduce heating bills. Although these solutions may require an upfront investment, it can pay off in the long run in terms of energy savings and comfort. It’s often beneficial to consult and use professionals, especially when considering major home improvements.

Financial Assistance for Utilities

Beyond these tips, remember that financial assistance is available. Many states including New Jersey, offer programs funded by the federal government to help lower-income households with energy costs.

By implementing these winter utility savings tips, you can enjoy a cozy and economically efficient winter. Remember, small changes can lead to significant savings. First Financial is here to support you in finding financial solutions that work for your lifestyle all year round.

For more information, contact a First Financial representative or visit your local branch.

Essential Tips for Winterizing Your Finances

Now that we’re past the holidays and into winter, it’s crucial to prepare your finances. The cold months often bring unique financial challenges – such as higher heating bills and recovering from holiday expenses. Here are some essential tips to effectively winterize your finances for a stress-free season.

Preparing Your Home and Car for Winter

A key step in winterizing your finances involves ensuring your home is ready for the colder weather. This includes getting your furnace inspected by a professional to guarantee its efficiency, which can lead to significant savings on heating costs and help avoid expensive breakdowns. Additionally, changing your furnace filters regularly can reduce energy usage and wear on your HVAC system. Implementing smart adjustments like setting a lower temperature on your thermostat during times you are away or asleep, can further reduce your heating bills by up to 10%. Keeping your gutters clean is also crucial this time of year.

Similarly, preparing your car for winter is essential. This includes checking the battery and engine coolant levels, ensuring your tires have sufficient tread for safe driving in snow and ice, and equipping your car with an emergency kit that includes jumper cables and an insulated blanket. A professional car inspection can also be beneficial for comprehensive winter readiness.

Financial Planning Post-Holidays

After the holiday season is a good time to review and adjust your budget for the immediate future, and review your spending to even better prepare for next year’s expenses. It’s also a good idea to consider implementing a no-spend month in January or February, which can be an effective strategy to recuperate from holiday spending.

Anticipate higher costs in certain budget categories like heating, clothing, and gasoline through the winter months. To balance these increased expenses, it might be necessary to reduce spending in other areas. Utilizing digital resources such as our online budgeting tools, can help you manage your finances during the colder months – or even all year long!

Preparing for Emergencies

Having a well-established emergency fund is crucial for unforeseen expenses like car repairs or furnace replacements. First Financial provides various loan options, including personal loans and lines of credit and home equity loans – which can offer support in emergency situations.

Winterizing your finances involves a proactive and resourceful approach. By ensuring your home and car are prepared for winter, adjusting your budget accordingly, and being ready for emergencies – you can navigate the financial challenges of the colder months with confidence. Remember, First Financial is here to assist you with all your financial needs. Stay warm and financially secure this winter!

For more financial tips and resources, subscribe to our blog.

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Protect Your Identity (and Money) this Holiday Season

The holiday season is a delightful time of cheer, but it also brings an increased risk of identity theft and financial scams. Findings from Norton show that 34% of adults report taking larger risks in regard to online transactions during the holiday season. At First Financial, we’re dedicated to helping you navigate this bustling period safely. Here are some essential strategies to protect your finances and personal information while you enjoy the season’s festivities.

Embracing Safe Online Shopping Practices

As you embark on your holiday shopping, especially online – remember the importance of secure transactions. Prioritize shopping on trustworthy websites, signified by ‘https’ in their URL and a padlock icon. These symbols indicate a higher level of security, crucial for protecting your sensitive data. Additionally, avoid the pitfalls of public Wi-Fi when shopping; these networks can be hotspots for data theft. It’s also wise to stay alert to the risks of unsolicited emails and social media links. Instead of clicking on these, it’s safer to directly type the retailer’s address into your browser.

Monitoring Accounts and Understanding Financing

Keeping a close eye on your bank and credit card statements is essential this time of year. Regular monitoring helps you spot and report any unauthorized transactions quickly. Also, take the time to understand the terms of any financing or subscription services you sign up for. Being aware of the details can help you avoid unexpected charges and ensure that your holiday spending remains within budget.

In Store Shopping: A Blend of Caution and Awareness

When shopping in physical stores, your wallet and personal information need safeguarding. Keep your wallet and ID in secure, hard-to-reach spots to deter theft. Pay attention to the ATMs and payment terminals you use; look out for any signs of tampering – like skimming devices, which are a red flag. Additionally, ensure all your personal devices are secured with strong passwords and touch ID features, adding an extra layer of protection in case they are lost or stolen.

Gift Card Purchases: Vigilance is Key

Gift cards are popular during the holidays, but they require careful consideration. Before buying, inspect each card for signs of tampering and always keep the receipt. Be wary of online offers for free or discounted gift cards, as these can often be scams. When purchasing virtual gift cards, ensure the website and company are legitimate to avoid falling prey to fraud.

Being Informed: The First Step to Security

Doing your homework before diving into holiday shopping pays off. Researching products, comparing prices, and being aware of sales can save you not just money, but also protect you from scams. Be cautious about sharing personal information for coupons or discounts; such tactics are often used by scammers to gather data.

This holiday season, let’s embrace the joy and spirit of giving, armed with the knowledge and tools to protect our identity and finances. By staying informed and cautious, you can enjoy the season without the worry of falling victim to scams.

First Financial is here to support you in your financial journey, during the holidays and beyond. Subscribe to our blog, get in touch, or stop into any branch to learn more about safeguarding your finances. Let’s make this a joyful and secure holiday season!