Author Archives: VP of Marketing and Business Development Jessica

5 Simple Ways to Save Money on Holiday Travel

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The holidays are a magical time for reconnecting with family and friends, but traveling during this season often comes with steep costs. Fortunately, with a bit of planning and strategy, you can enjoy your holiday travels without overspending. Here are five simple ways to save on holiday travel in 2024 while making the most of the season.

1. Use Miles or Points for Flights and Hotels

Reduce your travel expenses by redeeming credit card points, airline miles, or hotel rewards you’ve accumulated throughout the year. Many cards and loyalty programs allow you to book flights, hotels, and even rental cars with points – saving you from dipping into your savings.

Key Tip: Don’t hold onto your points for too long, as “points inflation” can devalue them over time.

First Financial’s Visa Signature Cash Plus Credit Card offers 1% cash back on all purchases and uChoose Rewards, which can be redeemed for flights, hotels, and cruises.* Additionally, some hotel loyalty programs provide perks like free nights when booking with points — perfect for extended holiday trips.

2. Be Flexible with Travel Dates

Timing is everything when it comes to holiday travel savings. Flights tend to be cheaper on less popular travel days, such as the holiday itself. For example, flying on December 24th or 25th could cost significantly less than flying on the 22nd. Similarly, shifting your arrival or return date by a few days can help you snag better deals. Depending on your work situation, try to travel early and see if you can work remotely from your destination before and after the holiday. Being flexible with your travel dates can make a noticeable difference in cost.

3. Consider Travel Insurance

Protect your travel investment by purchasing travel insurance, which can cover unexpected disruptions such as cancellations, delays, or lost luggage. While it’s an added cost upfront, travel insurance can save you significant money and stress in the event of unforeseen issues. It’s especially helpful if your plans involve non-refundable bookings or international destinations. Compare policies to find one that suits your needs and provides peace of mind.

4. Lock in Currency Exchange Rates

If your holiday travels take you abroad, consider locking in favorable currency exchange rates. First Financial offers convenient foreign currency exchange services, allowing you to secure your currency at a branch or have it delivered to your home. Currency price protection ensures that fluctuations in exchange rates won’t cost you extra, making it easier to stick to your travel budget.**

5. Use Apps to Monitor Flight Prices

Stay on top of flight deals using tools to track airfare changes. Apps like Expedia and Google Flights allow you to set alerts for price drops, ensuring you book your tickets at the lowest possible cost. If your travel dates are flexible, these tools can help identify the most budget-friendly options. Signing up for travel newsletters or airline sale alerts is another effective way to catch last-minute deals.

Enjoy Stress-Free Holiday Travel

With these simple strategies, you can save money on your holiday travel and focus on what truly matters — spending time with loved ones. At First Financial, we’re here to help you make the most of your finances all year round.

For personalized financial advice or assistance, call us at 732.312.1500 or visit a branch today. Don’t forget to subscribe to our First Scoop blog for more money-saving tips and financial insights.

*APR varies up to 18% for purchases, when you open your account based on your credit worthiness. The APR is 18% APR for balance transfers and cash advances. APRs will vary with the market based on the Prime Rate. Subject to credit approval. Rates quoted assume excellent borrower credit history. Your actual APR may vary based on your state of residence, approved loan amount, applicable discounts and your credit history. No Annual Fee. Other fees that apply: Cash advance fee of $10 or 3% of the total cash advance amount—whichever is greater (no maximum), Balance transfer fee of $10 or 3% of the balance—whichever is greater (no maximum), Late Payment Fee of $29, $10 Card Replacement Fee, and Returned Payment Fee of $29. A First Financial membership is required to obtain a Visa® Credit Card and is available to anyone who lives, works, worships, or attends school in Monmouth or Ocean Counties. Your First Financial Visa® Cash Plus Credit Card will earn cash back based on your eligible purchase transactions. The cash back will be applied to your current credit card balance on a quarterly basis and be shown cumulatively on your billing statement. Unless you are participating in a limited time promotional offer, you will earn 1% cash back based upon eligible purchases each quarter.

**You may purchase Currency Price Protection (CPP) for an additional $10.00 in order to protect the purchase rate of transaction. The protected dollar amount may vary based on selection of currency. There is also a purchase/shipping cost for $14.50 per transaction.

7 Ways to Make Your Business Stand Out During the Holiday Season

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The holiday season brings both excitement and competition for businesses, with many eager to capture customers’ attention and increase sales. Standing out can be challenging, but with a little creativity – you can make your business shine during this festive time. Here are seven effective ways to make your holiday marketing memorable and impactful.

1. Share Your Holiday Traditions

Build a stronger connection with your customers by sharing glimpses of your holiday preparations. Behind-the-scenes photos or videos of your team decorating, preparing holiday orders, or celebrating the season can create a warm, relatable connection. When customers feel like part of your holiday traditions, they’re more likely to stay loyal long after the season ends.

2. Reward Loyal Customers

Consider special offers to show appreciation for your loyal customers. Simple incentives like a free item with a minimum purchase or offering free shipping, can make customers feel valued. Hosting a holiday-themed contest or sweepstakes on social media is another fun way to engage your audience and boost excitement around your brand, attracting new and returning customers.

3. Give Back to Your Community

Show your brand’s heart by supporting a local cause or volunteering as a team this holiday season. Instead of just making a monetary donation, consider actively participating in a holiday event or hosting a community drive. This helps those in need while strengthening your brand’s image and demonstrating a commitment to positive community impact.

4. Personalize Your Promotions

During the holiday rush, personalized marketing can make all the difference. Tailor your messages, ads, and promotions to match the needs of specific customer groups. For example, segment your email list by past purchases or preferences and offer relevant recommendations. Personalization shows customers you care about their unique needs and helps your brand stand out in a sea of generic holiday offers.

5. Promote a Donation Match

Instead of the usual holiday discounts, consider setting up a donation-matching campaign for a cause that resonates with your audience. Matching a portion of customer purchases to a charitable donation supports a good cause, while also strengthening brand loyalty. This approach can inspire purchases from customers who value giving back and appreciate brands with a purpose.

6. Offer a Gift Guide

Help your customers find the perfect gifts by creating a holiday gift guide featuring your products and services. A well-curated guide simplifies the shopping experience and highlights your best offerings, making your business an easy solution to consumer needs. If you sell different types of products, create guides for various interests or recipients such as husband, wife, best friend, sibling, etc. Take inspiration from Etsy where there are gift guides for countless occasions, interests, and personas. This thoughtful touch can attract customers looking for tailored gift solutions, making your brand a convenient go-to this season.

7. Craft a Story Around Your Brand

Holiday shoppers connect with stories, so use this time to share meaningful stories that highlight your brand’s values and mission. Whether it’s the inspiration behind a product or a story about how your brand brings people together, storytelling creates an emotional connection with customers. A genuine story can differentiate your business and make a lasting impact.

With these creative strategies, your business can stand out during the holiday season and build stronger customer relationships and connections. At First Financial, we’re here to support your business every step of the way. For more insights, be sure to subscribe to our First Scoop blog for ongoing financial advice and business tips.

Retiring Debt When You Retire

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Many Americans rely on credit cards for their everyday purchases. After all, it’s so easy and tempting – that new pair of shoes looks great, and while they’re expensive, you can pay them off over time, you think, barely giving things a second thought as you tap your smartphone or swipe your card for payment.

But these spontaneous purchases come at a cost – interest that accumulates if you fail to pay your charge card bill in full each month. That debt is bad enough at any age, but when you’re facing retirement and need to live on a fixed income, it can be a brutal financial strain.

While you may not be willing to part with your credit card as you reach your Golden Years, there are a few key considerations for using it when relying on a fixed monthly income.

1. Recognize that not all credit cards are alike. When trying to decide whether to sign up for a card, think about your intended use. While it may offer an attractive rewards program, if you’re not paying off the balance each month, you could pay far more in interest than any rewards would provide. Additionally, these cards typically come with large annual fees and even higher interest rates. Think twice before agreeing to that new card and instead look for a card with a lower interest rate.*

2. Building up a good credit score can help you get a lower interest rate on a credit card. To improve your rating, make sure that you pay your bills on time and minimize your debt. It’s a catch 22 – if you could pay your bills on time each month, you wouldn’t necessarily need a credit card.

3. Try your best to reduce your debt each month. While doing away with all credit cards may be impractical, reducing your debt will help keep your finances in order and your fixed income more predictable.

If you need help reducing your debt, talk to a financial professional who could help you develop a plan that works for your habits and lifestyle.

Call or email the financial professionals in the First Financial Investment & Retirement Center at 732-312-1534, mary.laferriere@lpl.com or maureen.mcgreevy@lpl.com.

 Securities and advisory services are offered through LPL Financial (LPL), a registered investment advisor and broker/dealer (member FINRA/SIPC). Insurance products are offered through LPL or its licensed affiliates. First Financial Federal Credit Union (FFFCU) and First Financial Investment & Retirement Center are not registered as a broker/dealer or investment advisor. Registered representatives of LPL offer products and services using First Financial Investment & Retirement Center, and may also be employees of FFFCU. These products and services are being offered through LPL or its affiliates, which are separate entities from and not affiliates of FFFCU or First Financial Investment & Retirement Center.

Securities and insurance offered through LPL or its affiliates are:

This material is for general information only and is not intended to provide specific advice or recommendations for any individual. There is no assurance that the views or strategies discussed are suitable for all investors or will yield positive outcomes. Investing involves risks including possible loss of principal.

This material was prepared by LPL Financial, LLC

Tracking #1-05363571

*APR varies up to 18% for purchases, when you open your account based on your credit worthiness. The APR is 18% APR for balance transfers and cash advances. APRs will vary with the market based on the Prime Rate. Subject to credit approval. Rates quoted assume excellent borrower credit history. Your actual APR may vary based on your state of residence, approved loan amount, applicable discounts and your credit history. No Annual Fee. Other fees that apply: Cash advance fee of $10 or 3% of the total cash advance amount—whichever is greater (no maximum), Balance transfer fee of $10 or 3% of the balance—whichever is greater (no maximum), Late Payment Fee of $29, $10 Card Replacement Fee, and Returned Payment Fee of $29. A First Financial membership is required to obtain a Visa® Credit Card and is available to anyone who lives, works, worships, or attends school in Monmouth or Ocean Counties.

How to Protect Yourself After a Data Breach

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In our digital world, data breaches are an unfortunate reality – affecting millions each year. These incidents expose sensitive information and can lead to financial fraud and identity theft. If you’ve been notified of a data breach or suspect your information may have been compromised, follow these crucial steps to safeguard your financial security.

1. Save Notifications & Respond Promptly

If a company or service provider informs you that your data may have been compromised, be sure to keep that notification. Breached companies are legally required to inform affected users and often provide next steps to secure your information, or contact information for credit bureaus and departments that can offer more guidance. This information can also serve as a record if you need to document or report future issues.

Immediately change your login information and passwords connected to the affected account(s) and remove any banking or credit card information that may be stored within the account(s). If the breach affects accounts tied to financial information, immediately begin securing your bank accounts and monitoring for suspicious activity.

2. Strengthen Account Security

Start by updating passwords on any accounts tied to the breached organization. For strong security, each account should have a unique password with a mix of letters, numbers, and symbols. If possible, use a password manager to store these securely and reduce the risk of previously used or weak passwords.

For added security, enable multi-factor authentication (MFA) on all accounts. This extra step, such as a verification code sent to your phone, makes it harder for unauthorized users to access your information, even if they have your password.

3. Set Up Fraud Alerts

Adding a fraud alert to your credit report signals to creditors that you may be a victim of fraud, prompting them to take extra steps to verify your identity when a new credit request appears. Contact any one of the three major credit bureaus — Experian, TransUnion, or Equifax, or create an online account to set up free fraud alerts. This alert will automatically apply to all three bureaus and remain active for a year, giving you added protection against fraudulent activity.

4. Monitor Your Financial Activity and Credit Reports

Carefully monitor your financial statements, bank accounts, and credit card activities for unusual transactions. Many financial institutions, including First Financial – offer free transaction alerts available through our mobile app, allowing you to catch unauthorized activity early.

Additionally, check your credit report regularly. You’re entitled to a free credit report each year from each bureau at AnnualCreditReport.com. Frequent reviews of your report can help detect unauthorized loans, new accounts, loan applications, or address changes that could indicate identity theft.

5. Consider a Credit Freeze

For those seeking a stronger defense, a credit freeze restricts access to your credit report, making it harder for new accounts to be opened in your name. You can apply a freeze by calling or creating online accounts with each of the 3 credit bureaus at no cost, and lift it temporarily if you need to apply for credit yourself. A freeze doesn’t affect your existing credit cards or loans, but it’s an effective barrier against unauthorized new accounts.

6. Be Aware of Phishing and Scams

Data breaches often lead to an increase in phishing attempts where criminals pose as reputable institutions to trick you into sharing more information. Beware of emails, calls, or texts from unfamiliar contacts or even those posing as your financial institution. Anyone who asks you for sensitive information or points to an unidentified link should be treated with extreme caution. Indicators of phishing include urgent requests, generic greetings, and suspicious sender addresses. When in doubt, reach out to the company or your bank directly using a verified contact method rather than interacting with suspicious messages.

7. Stay Vigilant and Consider Identity Protection Services

If you want an additional layer of protection, some individuals choose identity theft protection services such as Norton LifeLock ID Navigator – which is an included benefit for users of our VISA Signature Cash Plus Credit Card. These services monitor credit activity, provide alerts, and may even offer insurance to cover certain identity theft related losses.

Secure Your Finances with First Financial

Taking immediate action after a data breach can reduce the chances of financial harm and identity theft. At First Financial, we’re committed to helping you protect your financial future with resources and support to keep your information safe. For more personalized financial guidance, call us at 732.312.1500 or visit a branch. And don’t forget to subscribe to our First Scoop blog for more helpful tips on managing your finances and staying safe online.

How to Maximize Savings as Interest Rates Decrease

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The Federal Reserve announced a federal funds rate cut of half a percentage point at its September meeting, the first time it has lowered rates since the start of the pandemic in March 2020. There is also another Federal Reserve meeting scheduled to take place this week. Here are some key strategies to help you navigate a fluctuating interest rate environment and make the most of your hard-earned savings.

1. Consider High-Yield Savings Accounts

As interest rates fall, traditional savings accounts may offer minimal returns. However, many banks and credit unions offer high-yield savings accounts. These accounts generally provide better interest rates due to lower overhead costs, making them a smart option for those looking to grow their savings more efficiently.

To maximize your returns, compare rates regularly. Even a small increase in your savings account’s interest rate can make a noticeable difference, especially over time. First Financial’s Savings Accounts offer quarterly dividends.*

2. CDs are Another Option for Savings

If you’re concerned about declining interest rates, certificates of deposit (CDs) can offer a more stable option. By locking in a fixed rate, you ensure your savings will continue to grow regardless of future rate cuts. When your CD matures, you can decide whether to reinvest at a potentially better rate or keep the funds available for other financial needs. First Financial’s Savings Certificates offer terms ranging from 6 to 72 months.**

3. Focus On Your Emergency Fund

In any interest rate environment, your emergency fund is critical. Experts typically recommend keeping 3 to 6 months’ worth of living expenses in easily accessible savings. With rates dropping, now might be a good time to reassess that fund.

You should never move your emergency savings into riskier investments, but it’s smart to ensure that it’s earning the best rate possible. High-yield savings accounts or short-term CDs may offer the liquidity you need, while providing a modest return. Keep in mind that the goal of an emergency fund is security, not high returns – so focus on accessibility first.

4. Stay Informed and Be Flexible

Interest rates can fluctuate based on economic conditions, so stay informed and be flexible. Review your financial plan regularly and be willing to adjust your savings strategy as needed. What works in a high-interest environment likely won’t be effective when rates decline and vice versa, so be prepared to shift tactics if necessary. However, you shouldn’t continually make drastic changes just to keep pace with the market either. Consult with a financial professional and take time to conduct research.

You can also subscribe to financial newsletters or consult with a financial advisor to stay updated on changes in the rate environment and how they may impact your savings. By staying proactive, you can ensure your money is always working as hard as possible, regardless of the current economic conditions.

Make Your Savings Work Harder with First Financial

Navigating a changing interest rate environment can feel challenging, but with the right strategies, you can continue to grow your savings. For personalized financial guidance, call us at 732.312.1500 or visit a branch today. Don’t forget to subscribe to the First Scoop blog for more tips and insights on managing your finances.

*A $5 deposit in a base savings account is required for credit union membership prior to opening any other account. All personal memberships are part of the Rewards First program and a $5 per month non-participation fee is charged to the base savings account for memberships not meeting the minimum requirements of the program. View full Rewards First program details at firstffcu.com. Some restrictions apply, contact the Credit Union for more information. If balance falls below $5, a monthly service fee of $5 will be imposed.

 **A penalty may be imposed for Certificate withdrawals before maturity. See your Important Account Information for Our Members document for details. The Annual Percentage Yield is based on the assumption that dividends will remain in the account until maturity and the minimum balance is maintained.