Author Archives: VP of Marketing and Business Development Jessica

How’s Your Credit? Mid-Year Credit Score Check-In

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As the year hits its halfway point, it’s also the perfect time to hit pause and check in on your financial health – especially your credit. Your credit score plays a big role in determining your eligibility for loans, credit cards, rental applications, and more. While most people wait until they need credit to check on it, a mid-year review can help you stay ahead of any surprises. Not sure where to begin? Here are some things to consider that may help improve your credit score.

 Pull Your Credit Report and Review it Carefully

You can access your credit report at no-cost on AnnualCreditReport.com. Look for:

  • Any accounts you don’t recognize (this could be a sign of identity theft).
  • Inquiries you didn’t authorize.
  • Payment history and status of accounts.

Review Credit Card Balances, Utilization, and Rates

One of the biggest factors affecting your credit score is credit utilization, or how much available credit you’re using. The general rule is to keep this below 30%, but the lower the better. For example, if you have a $5,000 credit limit – aim to carry no more than a $1,500 balance. Make a list of all your credit cards, their current balances, and limits. Create a payoff plan to reduce any high balances if they’re creeping up toward that 30%.

Some credit card companies will change interest rates based the market (prime rate), or your credit profile. Review your most recent statements or contact your card issuer directly, if you are unsure of your current APR. If your rate has increased and your credit is still in good standing, consider transferring your balance to a lower-rate card (First Financial has some great options!).

Monitor Progress Toward Paying Off Debt

If paying off debt was one of your 2025 goals, now is the time to assess your progress. Look at:

  • How much you’ve paid off so far this year.
  • What your current payoff timeline looks like.
  • Whether you can increase your monthly payments, even slightly.

Consider using debt payoff methods like the avalanche method (tackling the highest interest debt first) or snowball method (paying off the smallest balance first for motivation), to cut down on debt and increase your credit score.

First Financial is Here to Help

Whether you’re looking to pay off high-interest debt, consolidate balances, or build credit from scratch – First Financial offers tools to support your journey:

Visit firstffcu.com, call 732-312-1500, or stop by your local branch to take the next step in your credit health journey.

*A First Financial membership is required to obtain any loan and is available to anyone who lives, works, worships, volunteers or attends school in Monmouth or Ocean Counties. See credit union for details. A $5 deposit in a Base Savings Account is required to establish membership prior to opening any account/loan.

Am I Subscribed to Too Much?

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From music and streaming platforms to meal kits and fitness apps, subscriptions are everywhere – and they can add up fast. What starts as a $5.99 per month deal, can quietly balloon into hundreds of dollars in recurring charges over time. Here’s how to take control of your subscriptions, make smarter choices, and maybe even keep more of your hard-earned money in your account.

Step 1: Take Inventory of All Your Subscriptions

The first step to fixing a problem is seeing it clearly. Make a list of every recurring subscription you’re currently paying for, including:

  • Streaming services (Netflix, Hulu, Disney+, Spotify, etc.)
  • Software (Microsoft 365, Canva, Adobe, etc.)
  • Fitness or wellness apps
  • Online memberships or communities (Amazon Prime, etc.)
  • Meal delivery kits or subscription boxes
  • News, magazine, or content subscriptions (Kindle Unlimited, etc.)

Pro Tip: Check your bank statements and credit card transactions from the past 2–3 months to catch any others that you might have forgotten, or that you initially signed up for on a free trial and forgot to cancel after the trial period ended.

Step 2: Cancel What You Don’t Use Regularly

Now that you’ve got your list, ask yourself:

  • Have I used this in the past 30 days?
  • Is this subscription improving my life or making it easier for the money I am paying for it?
  • Do I have multiple services doing similar things?

You might be surprised at how many apps or services you’re subscribed to “just in case,” or haven’t actually opened and used in weeks. Be honest with yourself, if it’s not bringing consistent value to your life – cancel it.

Step 3: Consolidate or Share Subscriptions

Some services allow shared family plans or bundled options. Examples include:

  • Sharing streaming services among household members.
  • Bundling platforms like Hulu, Disney+, and ESPN+
  • Family plans for Apple, Spotify, or Google services.

Sharing or consolidating services can reduce your monthly costs without sacrificing access.

Step 4: Look for Discounts, Cash Back, or Annual Plans

Before renewing any subscription:

  • See if there’s a student, military, or family discount.
  • Look into cash back rewards or promotions through your credit card provider. (Side note that all First Financial Cash Plus Credit Cards come with uChoose Rewards, where you’ll receive 1% cash back on all of your purchases!).*
  • If you love the service, check if switching to an annual plan saves you more money in comparison to monthly billing.

Step 5: Build a Subscription Strategy

Once you’ve trimmed the fat, create a plan to help keep you on budget in the future:

  • Reevaluate subscriptions every 3–6 months.
  • Set spending limits for monthly recurring charges.
  • Use a free budgeting tool or app to track subscriptions and what you are spending each month in real time.

Some apps will even send you alerts when subscriptions renew or increase in cost, making it easier to stay in control of your money.

First Financial Can Help You Stay on Track

Subscriptions are convenient, but they shouldn’t quietly drain your wallet. With a little time and strategy, you can align your spending with what you actually use and thoroughly enjoy. Visit your local branch to learn more about how we can help you manage your finances confidence.

*APR varies up to 18% for the Visa® Signature Cash Plus Card when you open your account based on your credit worthiness. This APR is for purchases and will vary with the market based on the Prime Rate. Subject to credit approval. Rates quoted assume excellent borrower credit history. Your actual APR may vary based on your state of residence, approved loan amount, applicable discounts and your credit history. No Annual Fees. Other fees that apply: Balance Transfer and Cash Advance Fees of 3% or $10, whichever is greater; Late Payment Fee of $29, $10 Card Replacement Fee, and Returned Payment Fee of $29. A First Financial membership is required to obtain a Visa® Credit Card and is available to anyone who lives, works, worships, volunteers, or attends school in Monmouth or Ocean Counties. A $5 deposit in a base savings account is required for credit union membership prior to opening any other account/loan. Your First Financial Visa® Signature Cash Plus Credit Card will earn cash back based on your eligible purchase transactions. The cash back will be applied to your current credit card balance on a quarterly basis and be shown cumulatively on your billing statement. Unless you are participating in a limited time promotional offer, you will earn 1% cash back based upon eligible purchases each quarter. uChoose Rewards is a registered trademark of Fiserv Inc. Login to uChoose Rewards through Online Banking, by clicking on your Cash Plus Card account to view current offers.

Adapting to a Cashless World: How to Use Digital Wallets Safely

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More and more businesses are going cashless these days. From coffee shops to online retailers, digital payments have become the norm. While this shift brings convenience and speed, it also calls for smart habits to keep your personal and financial information safe.

Whether you’re new to digital wallets or looking to level up your security, here’s how to navigate this increasingly cashless world with confidence.

Understanding Digital Wallets: The Modern Way to Pay

Digital wallets like Apple Pay®, Google Pay™, and Samsung Wallet™ allow you to make secure payments using your smartphone, smartwatch, or tablet. These apps store your debit or credit card information and use encryption and tokenization to protect your data.

Benefits of using a digital wallet:

  • Tap-to-pay convenience at checkout.
  • Added security through biometric authentication (like fingerprint or Face ID).
  • No need to carry multiple physical cards.

If you’re a First Financial member, your debit and credit cards can be added to most major digital wallets for fast, secure transactions in person or online.

Stay Smart About Security

While digital wallets are secure by design, it’s important to be aware of some things that could put you at risk. Here are some key tips to protect yourself:

1.    Don’t Use Website Card Storage

It might be tempting to save your card info on your favorite shopping apps or websites for faster checkout, but that opens the door to more risk if those platforms get hacked. Stick with secure digital wallets instead of storing payment details directly in online or retailer accounts.

2.    Avoid Saving Card Info When on Public Wi-Fi

Public networks at airports, coffee shops, and hotels are not secure. Never enter or save sensitive card information when connected to an unsecured network. If you must make a transaction on-the-go, use a personal hotspot or a trusted mobile connection.

3.    Enable Multi-Factor Authentication

Add an extra layer of protection to your banking and wallet apps with multi-factor authentication. This typically means entering a code sent via text or email in addition to your password.

4.    Keep Your Apps Updated

Outdated apps may lack the latest security protections. Keep your mobile banking app, digital wallet, and device operating system current to protect against vulnerabilities.

First Financial Tools to Help You Go Cashless with Confidence

As a First Financial member, you have access to a full suite of digital banking services to support a cashless lifestyle:

  • Mobile Wallet Compatibility for secure tap-to-pay transactions.
  • Mobile Banking App for your First Financial account monitoring, transfers, and alerts.
  • Card Controls to turn your First Financial cards on/off instantly if lost or stolen.
  • 1 Click Remote Deposit so you can deposit checks without a trip to the branch.

Going cashless doesn’t mean giving up control, it means gaining tools that work smarter and faster. If you have questions about setting up your digital wallet or using your First Financial cards safely online, our team is here to help. Visit firstffcu.com, give us a call at 732-312-1500, or stop by your nearest branch to learn how to make digital payments safely and confidently.

*You must have an account at First Financial Federal Credit Union (serving Monmouth and Ocean Counties in NJ), and be enrolled in First Financial online banking, to use our mobile application or digital wallet. Standard data rates and charges may apply.

Family Fun for Less: Tips to Help Cut Costs on Your Next Vacation

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Rising prices can make planning a budget-friendly family vacation challenging. In fact, the average cost for a week-long vacation for a family of four to a theme park can easily run upwards of $6,000.1 Consider these saving strategies when planning your next family getaway.

Set a budget. Your first step should be to set a realistic budget for your vacation. Start out by determining the amount of money you are able to spend on your trip. Next, identify your vacation expenses. These include travel to and from your destination, accommodations, food, and activities. Don’t forget to include a little extra for any unexpected costs that may arise.

A good way to make sure that you stay on budget is to set expectations for vacation expenses ahead of time. Start with a family meeting to discuss the overall budget and how much you are willing to spend on each component of the trip, such as food, activities, and even souvenirs. It may also help to create a daily vacation budget for your family to help manage expenses and prevent overspending.

Plan ahead. Book flights, accommodations, and tickets to attractions well in advance to secure the best rates. Sign up for price alerts and use online comparison tools to find deals and track price fluctuations.

Be flexible. You might save big on your vacation if you’re flexible with your travel dates and destination. Be open to traveling during the off-season or at off-peak times, and consider traveling to lesser-known destinations in order to maximize your savings.

Look for additional ways to trim expenses. If you find that your vacation might run over budget, consider these ways to further reduce expenses:

  • Explore alternative options for accommodations by searching online websites for vacation home rentals or think about staying with family/friends.
  • Try to save money on food by shopping at a local grocery store and dining in and/or looking online for restaurants that offer dining specials and discounts.
  • Look for affordable or no-cost activities, including discounted or free entry to local museums/festivals, or enjoy outdoor recreation (e.g., beaches and hiking) in the area.
  • Reduce transportation expenses by comparing the cost and feasibility of flying versus driving to your vacation destination. Consider utilizing public transportation or ride-share apps instead of renting a car once you arrive.

Questions about saving and planning ahead for your financial future? Contact First Financial’s Investment & Retirement Center by calling 732.312.1534. You can also email mary.laferriere@lpl.com or maureen.mcgreevy@lpl.com

Securities and advisory services are offered through LPL Financial (LPL), a registered investment advisor and broker/dealer (member FINRA/SIPC). Insurance products are offered through LPL or its licensed affiliates. First Financial Federal Credit Union (FFFCU) and First Financial Investment & Retirement Center are not registered as a broker/dealer or investment advisor. Registered representatives of LPL offer products and services using First Financial Investment & Retirement Center, and may also be employees of FFFCU. These products and services are being offered through LPL or its affiliates, which are separate entities from and not affiliates of FFFCU or First Financial Investment & Retirement Center.

Securities and insurance offered through LPL or its affiliates are:

Participation in a 529 plan generally involves fees and expenses, and there is the risk that the investments may lose money or not perform well enough to cover college costs as anticipated. The tax implications of a 529 plan can vary significantly from state to state. Most states offering their own 529 plans may provide advantages and benefits exclusively for their residents and taxpayers, which may include financial aid, scholarship funds, and protection from creditors. Before investing in a 529 plan, consider the investment objectives, risks, charges, and expenses, which are available in the issuer’s official statement and should be read carefully. The official disclosure statements and applicable prospectuses contain this and other information about the investment options, underlying investments, and investment company and can be obtained from your financial professional.

The information provided is not intended to be a substitute for specific individualized tax planning or legal advice. We suggest that you consult with a qualified tax or legal professional. LPL Financial Representatives offer access to Trust Services through The Private Trust Company N.A., an affiliate of LPL Financial. Content in this material is for general information only and not intended to provide specific advice or recommendations for any individual. All performance referenced is historical and is no guarantee of future results. All indices are unmanaged and may not be invested into directly. CRPC conferred by College for Financial Planning. This communication is strictly intended for individuals residing in the state(s) of CT, DE, FL, GA, MA, NJ, NY, NC, OR, PA, SC, TN and VA. No offers may be made or accepted from any resident outside the specific states referenced.

1) NerdWallet, 2025

Prepared by Broadridge Advisor Solutions Copyright 2025.

Mid‑year Check-in: Keeping Your Small Business on Track

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As the year reaches its halfway point, it’s the perfect time for small business owners to take a step back and assess where things stand so far. A mid-year check-in is a powerful strategy to realign your goals, improve operations, and finish the year strong.

Here are five essential tips to help guide your mid-year business review:

1. Reevaluate Your Goals and Key Performance Indicators (KPIs)

Remember those big goals for your business you set at the start of the year? Now’s the time to ask:

  • What progress have you made so far?
  • Are your current targets still relevant?
  • What adjustments are needed to hit your year-end objectives?

Whether you’re ahead of schedule or need to pivot, revisiting your KPIs ensures that you stay focused and aligned with your vision.

2. Assess Your Financial Health

Strong financials are the backbone of any successful business. Now is a good time to take a deep dive into:

  • Cash flow: Are you consistently in the black?
  • Expenses: What recurring costs can you reduce or eliminate?
  • Profitability: Are your margins improving, and what can you optimize?

Analyze the numbers – identifying small adjustments now, can lead to major improvements by year-end.

3. Check-in with Your Team

Your team plays a crucial role in executing the vision. Use mid-year as an opportunity to:

  • Have one-on-one conversations to understand team needs and goals.
  • Gather feedback on processes, tools, and workload.
  • Recognize accomplishments and plan for professional development.

A motivated, aligned team will always outperform a disengaged one.

4. Review Your Tools and Systems

Technology should be working for you, not against you. Ask yourself:

  • Are there any tools slowing your team down?
  • Could automation or new systems increase productivity?
  • Are your invoicing, payroll, or inventory processes efficient?

Even minor tech upgrades can save time, cut costs, and improve the customer experience.

5. Measure Customer Satisfaction and Retention

Happy customers are the key to long-term success, and mid-year is a great time to find out how well you’re meeting their expectations.

  • Look at customer retention, repeat purchases, and feedback.
  • Analyze survey responses, support tickets, and online reviews.
  • Use this information to improve your service and offerings.

Use these insights to fine-tune your approach and ensure your customers stick with you through the rest of the year and beyond.

A mid-year check-in is more than a to-do item on a checklist. It’s your chance to reset, refocus, and finish the year with purpose. Learn more about how First Financial can help support your small business by emailing us at business@firstffcu.com and checking out our small business services.

Red Flags in Rescue: Don’t Fall for a Pet Adoption Scam

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At First Financial, we know how much joy a new furry friend can bring. If you’re looking to adopt a pet online, be cautious. Pet adoption scams are on the rise, and can leave aspiring pet owners with their hearts broken, wallets drained – and one big financial headache.

These scams typically occur online through fake websites, social media posts, or classified ads. Scammers will post adorable photos of animals that aren’t real or aren’t available – to lure you into paying for adoption fees, shipping costs, and/or vaccinations. Once you send the money, the scammer will disappear or “ghost” you, and you’ll unfortunately never get your desired pet.

According to the Better Business Bureau, thousands of aspiring pet parents fall victim to puppy adoption scams and similar fraud each year. Victims report losing anywhere from $500 to $2,000 per scam, often without any recourse for recovery.

Whether you’re searching for a rescue or a purebred pet, it’s important to understand the red flags of fraudulent listings before sending any money.

Red Flags to Watch Out For

Be sure to watch out for these common warning signs of a scam:

  • Too-good-to-be-true offers. Purebred puppies or exotic pets listed at a low cost or as “free to a good home.”
  • Unusual payment methods. Scammers will often ask for wire transfers, gift cards, Venmo, or Zelle – all methods that are hard to trace.
  • No video calls or visits. The “seller” avoids letting you see the pet in real time or meet in person.
  • Pushy tactics. You’re pressured to pay quickly before someone else “claims” the pet.
  • Shipping costs. Many times, the scammer will want to ship the pet – charging you more for shipping fees, vet clearance, etc.

How to Avoid Pet Adoption Scams

Before you click “send” on any payment, follow these tips to protect yourself:

  1. Research the rescue agency or breeder. Look for reviews, verify their business license, and check for complaints on BBB.org.
  2. Never pay with untraceable methods. Use a credit card or secure payment system that offers fraud protection.
  3. Insist on an in-person meetup. There are plenty of animals waiting to be adopted. Only adopt one that you’ve met in real life.
  4. Avoid emotional decisions. Scammers will prey on your love for animals. Take your time and don’t let urgency cloud your judgment.
  5. Adopt locally when possible. Visit your local animal shelter or reputable rescue organization in person.

What To Do If You’ve Been Scammed

If you think you’ve been the victim of a pet adoption scam, take immediate action:

  • Report the fraud to the Federal Trade Commission (ftc.gov) and Better Business Bureau.
  • Contact your financial institution to try to reverse or stop any payments.
  • File a police report, especially if significant funds were involved.

Protecting You & Your Finances

First Financial cares about your financial safety and well-being. Before you adopt, take a moment to ensure you’re working with a trusted source. If you ever have questions about suspicious transactions on any of your First Financial accounts or protecting your financial information, our team is here to help. Contact us, stop into your local branch, or visit our website for more financial wellness tips.