More than 12 million women-owned businesses operate nationwide, driving innovation and economic growth. March is Women’s History Month, and First Financial is celebrating women in business by sharing valuable insights from successful female entrepreneurs. We are highlighting some impactful advice from Constant Contact’s article, “9 Successful Women Entrepreneurs Share Their Best Business Advice for Women,” that just might resonate with some of our readers.

If you’re a female small business owner or you’re looking to get started, take these lessons to heart as you grow your company. Remember, First Financial is here to support you with business banking solutions, investment and retirement guidance, financial education and more.

1. “No one is going to believe in you like you do.”– Latasha McRae, Peeks Cosmetics

Latasha McRae, founder of Peeks Cosmetics, knows firsthand that self-belief is key to success. Inspired by her mother’s perseverance in raising her family while battling Lupus, Latasha was determined to create her own path.

One of her biggest challenges was knowing who to work with and who aligned with her brand. Her advice? “Use discernment when dealing with anything in life. Take your time, do your research.” Trust yourself, do your due diligence, and always be your own biggest advocate.

2. “I hope to see more and more women in small business and big business, whatever area or arena they’re looking to get into, just step up as they are.”– Julianna Curtis, The Energy Barre

Julianna Curtis, founder of The Energy Barre, recalls moments of self-doubt and struggling to balance confidence with authenticity when speaking with clients and partners. Her journey led her to embrace her true self: “I am who I am. Confident to stand next to any male or female counterpart because I am talented, I am aware, I am informed, and I know what I’m coming here for.”

No matter where you are in your journey, take time to discover your unique leadership style and step into your role with confidence.

3. “Figure out what your brand values and messaging are, and stay true to them in everything you do.”– Nicole, Jennifer, and Colette, Lime Ricki

Sisters and co-founders of Lime Ricki, a boutique swimwear brand, credit their success to staying true to their brand’s values. Nicole, Jennifer, and Colette shared that having a strong foundation has helped them navigate challenges and make clear decisions without second-guessing. “This allows us to respond rather than react to issues and challenges that arise and gives us a foundation for making decisions and directing our course of action.”

Their advice applies to marketing as well: “Consistent, relevant messaging and email marketing that maintains our brand and core values,” has been their most effective tool for driving sales. Knowing your values keeps you grounded and gives you a solid road to follow — especially in competitive industries.

4. “Remind yourself there is always room in the market for you in whichever industry you pursue.”– Marissa Tilley, Lady Black Tie

Starting a business can be intimidating, especially when entering a saturated market. When Marissa Tilley launched Lady Black Tie in 2018, the formalwear space was already filled with established brands. But rather than let that discourage her, she found ways to bring something new to the industry. “Don’t let the brands that have been around longer than you intimidate you and keep you from starting. If anything, use this competition as motivation, and recognize that you can bring a fresh perspective and new ideas to your industry.”

If you’re a new business owner, focus on the unique value you bring and remain to adapt to trends and customer preferences. Just because you weren’t the first, doesn’t mean you can’t be successful – it’s all about your brand’s unique value proposition.

5. “Join women’s entrepreneur groups.”– Karen Leonard, Innovative Global Vision

Karen Leonard, founder of Innovative Global Vision, initially questioned whether women’s entrepreneur groups would be useful. Now, she considers them one of the most valuable resources for business owners. “These groups have given me friendship, mentors, peers, and provided the sometimes not-so-easy-to-take reality checks. Sometimes an outside perspective can remove the blinders that come from being too close to a situation or issue.”

Connecting with other like-minded women entrepreneurs can provide guidance, encouragement, and fresh insights. Surround yourself with a strong support system, and don’t hesitate to lean on others who understand your challenges.

Supporting Women in Business at First Financial

At First Financial, we are proud to support women-owned businesses by offering personalized business services and banking solutions. Our goal is to help our members gain financial confidence and achieve long-term success. If you’re a small business owner in Monmouth or Ocean Counties – and are looking for financial tools and advice, we’re here to help. For more business insights and financial resources, call us at 732.312.1500, visit a branch, or explore our services online. Subscribe to our First Scoop Blog for more financial advice and inspiration!