At First Financial, our dedicated team members are the driving force behind our continued success and unwavering commitment to our members. This month, we are shining the spotlight on Jessica Tortorice, our Vice President of Marketing and Business Development. Jessica has been an integral part of our credit union family for 15 years, starting as a Marketing Coordinator and advancing to her current role with dedication and expertise. Her passion for effective communication and personalized service has helped First Financial grow significantly and brought the credit union closer to the community. Join us as we delve into Jessica’s journey, her contributions, and the role she plays in shaping the future of First Financial.

How long have you worked at First Financial? What was your background/work or education experience in your field before you began working at the credit union? I have been employed by the credit union for 15 years. I started at First Financial as a Marketing Coordinator back in 2008, and at that time I was also going to graduate school to obtain a Master’s Degree in Corporate and Public Communication from Monmouth University. Prior to starting at First Financial, I was a Marketing Coordinator for the Health & Safety Department at the American Red Cross for 4 years. Marketing was my minor at Marist College where I received my Bachelor’s Degree. I have always enjoyed marketing & advertising, and my career path seems to have kept me in the same field.

Can you walk us through one of your most important tasks and explain why it’s significant for our members? My most important task is providing information to our members about our products and services through various communication channels. This includes signage, flyers and brochures within our branches, email communications to our members, social media posts, and digital messaging such as the First Financial website at firstffcu.com. If there is a message which needs to be communicated to our membership, it is my job to make sure that gets done.

What personal values do you bring to your role here at the credit union? How do you see these values reflected in the work of First Financial Federal Credit Union? For me, communication is key when it comes to anything in life – whether it’s at home, work, or in any type of relationship. I try to always ensure the important messages that need to be communicated – whether it’s internally with our employees or externally to our membership, are effectively addressed and made available to those who need them. I see this value reflected in the work of First Financial through the personalized service and communication we provide both internally amongst our staff, as well as to our members. Our employees know our membership and we pride ourselves on being able to give them personalized service and attention that’s tailored to their needs.

How do you personalize your service to meet the diverse needs of our members? My job requires me to be able to communicate to our members across various mediums – whether it’s getting the message across within a branch via advertising collateral and signs, through direct mail, email messaging, social media posts, writing educational blog articles, newsletter publications, or through our website. It’s my job to make sure there are multiple ways to reach and educate our current members and potential future members.

Can you describe the team you work with and how you collaborate? The First Financial Marketing and Business Development Departments began working together as one, over 5 years ago. We recognized at the time that we had the same focus on the importance of communicating with the membership, helping to reach and acquire new members, and get the credit union message out to the local community – as well as provide everyone we could with financial education. This mission is still continued in the work we do together with our community partners throughout Monmouth & Ocean Counties – bringing the credit union message, offerings, and financial education to local school, healthcare, and municipal employees in our area.

In your opinion, what sets First Financial apart from other financial institutions? At First Financial, you’re not just a number. Our frontline staff especially, knows our membership and often greets them by their first name upon walking through our doors. The First Financial Family goes beyond the relationships we have between co-workers, it extends to our members too. If you have a question about something – whether it’s internally between staff or as a member calling in or stopping by a branch, you’re going to actually speak to someone who can help you.

What’s something unique or surprising about you that members or other co-workers might not know? I am an avid photographer, and I also love to bake.

What message would you like to share with the members of First Financial? The credit union is truly here for our members – whether it’s helping you save money on your monthly car payments by refinancing your higher rate auto loan from the dealership, to finding a loan payment and term that fits your budget, or planning for your retirement years – we are here to be your financial partner through it all.

If you could give one piece of financial advice to our members, what would it be? Always save for a rainy day by paying yourself first – you never know when that financial emergency may pop up. Having a bit of a cushion in a savings account can help ease the burden of financial stress, or racking up debt on a credit card that you’ll have to pay off down the line (with interest). It’s easy to allocate even a small amount from each paycheck to go right into an emergency savings fund through your direct deposit. You won’t even miss it!

Jessica’s vision to ensure every member feels informed, valued, and supported in their financial journey epitomizes the core values that define our Leadership Team at First Financial. We invite you to learn more about First Financial and with the guidance of dedicated employees like Jessica, we continue to provide exceptional service and support to our members. Visit our website to discover the First Financial difference.

Want to join the team at First Financial? Check out our careers webpage and apply online for current employment opportunities.