Author Archives: Marketing Coordinator Nicole

Beware of Counterfeit Clothes and Scam Websites

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It’s important to know that there are scam artists out there who will try to take advantage of you. Be on your guard from a new influx of counterfeit clothes and scam websites. The internet has been a great asset to US clothing shoppers looking for good buys on the best brands. Unfortunately, it has also been a great asset to criminals dealing in counterfeit clothes they try to pass off as the real thing. While the illegal market in fake top brand clothing predates the World Wide Web, the Internet has opened up new avenues of opportunity for those dealing in counterfeit clothes.

The United States has seen a large rise in scam websites that typically promise that popular and expensive items of clothing manufactured by the best known brands can be had at bargain prices. They often have fake web addresses that falsely give the impression that they are operating in the US, when in fact the website owners may be scammers operating out of other countries.

The quality of the clothes is often far below the standards set by the real manufacturers, with some websites operating with no actual inventory. Consumers order, their money is accepted, but they never receive anything at all.

The dealing in counterfeit clothes is not some small scale operation. The sums of money involved are huge, with some estimates putting the total take of larger scam websites at millions of dollars per year. The counterfeit clothes racket also ties into other criminal activities, such as banking fraud and identity theft. Once you give a criminal organization your credit card number, there are a wide array of illegal ways it can be used to rob you again.

Because the clothing scam websites are located overseas, it can be all but impossible to complain about poor quality, orders never received or seek relief in the United States legal system. Even reporting the scammers to the law enforcement agencies of the countries from which they operate will seldom bring any results. Sometimes action can be taken to de-register the scam sites so that others won’t get duped, but even this can be ineffective.

The market for counterfeit clothes is not confined to the United States. In Great Britain last year, hundreds of scam shopping websites were closed for selling fake designer clothing and jewelry. In Ireland, poorly made counterfeit clothing became so widespread that the European Consumer Centre made a special plea to consumers to be cautious when buying clothes online.

The center strongly advises “consumers to do comprehensive research on a trader when shopping on the Internet” a spokeswoman said. She continued to suggest that customer look for contact details, as any missing information is a red flag.

It’s also important to know what too look for with counterfeit products. Examine the product as closely as you can online, counterfeit designer goods often have logos that are fuzzy, misspelled, or otherwise off from the brand, something a high quality designer would never allow to ship. The stitching on counterfeit merchandise is often sloppy. If you can see the stitching without much effort, it is nearly guaranteed to be a fake.

Caution should always be used online, but becoming familiar with the genuine product and examining potential deals is one of the best ways to stay safe.

As counterfeit production becomes more elaborate, the proper tags do not necessarily mean a genuine product. As a result, many manufacturers of high quality clothing have taken extra steps to ensure their product stands out. Holographic logos and serial numbers are just a few methods that can ensure a legitimate purchase. Know the designer’s key marks and beware of products that lack them.

Be cautious of high fashion clothing being advertised at greatly reduced prices and only pay using a secure, refundable, method such as a credit card or a secure service such as PayPal.

Make sure you use online retailers that do provide genuine merchandise at a discount. In the end, you’re your own best advocate to prevent getting scammed. Use your common sense and know what you’re buying, and remember the old saying that “if it seems too good to be true, then it probably is.”

4 Fun Ways to Teach Your Kids About Money

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Have you ever wished that someone taught you more about money as a child? The sad reality is that many students graduate from college with a degree but are unable to manage their money. Here are some tips to educate your children about money so they can better handle their finances in the future:

1. Talk isn’t cheap when it comes to money.

Dianne Caliman, creative director of The Centsables, an award-winning animated TV series on the Fox Business network, believes talking is key when it comes to money matters with children. She suggests including your children in the family’s money management activities such as looking through circulars and clipping coupons.

She points out that these types of activities are great jumping off points for discussions. Caliman explains that showing real life examples to children fosters understanding and meaningful connections to money management. “Show the kids your bills, and explain how purchases made earlier must be paid for now,” she says.

Caliman also reminds parents to be role models and to ask themselves the following: What messages do you send your children? Are you living beyond your means? Do you pull out the plastic for every purchase? Do you and your spouse worry or argue about money? She advises taking a look at your own money habits, and make any changes where you think necessary. “When you exercise good financial judgment, you are automatically teaching your children by example. That’s a win-win situation for all,” she adds.

2. Make a budget-based allowance.

Bill Dwight, founder of FamZoo.com, suggests giving children an allowance that is based on a very simple budget. “Make a list of the typical things you would expect your kids to buy for themselves over a period of time, plus how much you would expect them to save and give, and calculate an allowance amount to match those clear expectations,” he says. Dwight adds that as your kids mature, you can extend the budget to cover more areas of spending like clothing. This approach helps insure that an allowance is a personal finance teaching tool rather than an entitlement.

3. Practice paying back loans before college.

One way to get practice at paying back a loan is to lend your kids money. Dwight suggests teaching your kids how to manage loan payments by arranging a parent-financed loan for a big ticket item like a laptop or a smartphone. “Direct a portion of their allowance, chore or job payments to paying off the loan each period. By making regular payments over an extended period of time, not only will your kids appreciate the cost of expensive items more, but they’ll take better care of them.”

4. Take on the tough lessons, too.

No one said teaching kids about money was easy. It may take work to get kids on board with the idea. Rod Griffin, director of public education for Experian knows this firsthand by getting a little pushback from his own granddaughter when it came to the topic. In her elementary school class, she has to “pay” for her school books and “rent” the desk she sits in with pretend money she earns through various activities, academic performance and good behavior. What she saves after expenses can be used to “buy” rewards.

Griffin points out that many parents feel ill-equipped to teach their kids money concepts, especially more advanced ones and don’t know what to do. He explains how there are many sources on the web that can help. Griffin recommends checking out Moonjar.com for younger children, because it explains the basics of saving, spending and giving.

Griffin also suggests showing high school and college-aged kids an actual credit report. A sample one is provided on the Experian website to understand the different parts and what they mean. They can see how their financial decisions impact how prospective creditors view their credit history. They get to see how their financial behavior, such as paying bills on time or being late, is tracked and recorded much like a permanent record.

At some point, everyone has to manage their own finances. The more exposure and practice a child gets, the better equipped they will be in the future when they have to make financial decisions on their own. Consider teaching them age-appropriate lessons as they grow to help them develop the skills they need to successfully handle their money.

Here at First Financial, we have a few products and services just for kids so they can start saving for their future while having fun doing it!

  • First Step Kids Savings Account: First Financial’s unique First Step Kids Savings Account is specifically designed for young people, with a focus on education and fun.*
  • Dollars for A’s Program: For every “A” your child earns on their report card, First Financial will deposit $1 into your child’s First Step Kids Account!* It’s a great way to reward your child for doing his or her best in school. It also teaches the life long practice of saving for the future. To earn your dollars, visit a branch location.**
  • Summer Reading Contest: Every summer we have a reading contest where First Financial kids up to age 18 can earn rewards for the books they read, along with a great grand prize!***
  • Student Checking Account: A complete Checking Account for students ages 14-23. It comes equipped with an instant issued Debit Card, has no minimum balance requirements, and more!****

*As of 7/2/2020, the First Step Kids Account has an annual percentage yield of 0.03% on balances of $100.00 and more. The dividend rate may change after the account is opened. Parent or guardian must bring both the child’s birth certificate and social security card when opening a First Step Kids Account at any branch location. Parent or guardian will be a joint owner and must also bring their identification. A First Financial Membership is open to anyone who lives, works, worships or attends school in Monmouth or Ocean Counties.

**Available for First Financial members between 1st and 12th grades. Child must be present and a deposit to a First Step Kids Account is required to receive the Dollars for A’s incentive. Offer applies only to report cards for most recent school terms. Qualifying report cards must be submitted within 45 days from the date of issue. No back rewards available for prior semesters or marking periods. Letter grade “A” (or school district’s equivalent) or 90%+. Limit of $10 will be rewarded for A’s per each marking period, not to exceed $40 in Dollars for A’s deposited per school year or calendar year. A First Financial Membership is open to anyone who lives, works, worships, volunteers, or attends school in Monmouth or Ocean Counties. Parent or guardian must bring both the child’s birth certificate and social security card when opening a First Step Kids Account at any branch location. Parent or guardian will be a joint owner and must also bring their identification. As of 7/2/2020, the First Step Kids Account has an annual percentage yield of 0.03% on balances of $100.00 and more. The dividend rate may change after the account is opened.​

***First Financial Kids up to age 18 are eligible to participate in our Summer Reading Contest every July & August. Credit Union membership and First Financial Savings Account are required to participate. Participants will earn $1 per book read, up to 10 books. Each book requires a separate entry form to be filled out online using our electronic entry form. Only completely filled out entry forms will be eligible for reader rewards. Participants will earn 1 entry per book read in our prize drawing of three Gift Cards in the amount of $75, $50, and $25. If the parent/guardian prefers – Reader Rewards can be electronically deposited to the child’s First Financial Savings Account when a confirmation email for each book read (up to 10 books), is received and reviewed by the Marketing Department upon completion of a digital entry form. Reader Rewards can also be redeemed in person in any First Financial branch by displaying the confirmation email(s) to a branch employee on a mobile phone or printed out.​ The 3 prize winners will be drawn at random and will be contacted by the First Financial Marketing Department.

****A $5 deposit in a base savings account is required for credit union membership prior to opening any other account. All personal memberships are part of the Rewards First program and a $5 per month non-participation fee is charged to the base savings account for memberships not meeting the minimum requirements of the program. Click here to view full Rewards First program details.

*Original article courtesy by Karen Cordaway of US News.

4 Ways to Save on Your Holiday Shopping Now

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Art Img 7 TipsIt is hard to believe, but the holiday shopping season is here. If you’re like most families, holiday shopping can be a strain on the budget. Many shoppers also fear looking cheap when passing out gifts, which can lead to over-spending and blowing the budget.

According to the American Research Group, Americans on average spend $801 on Christmas shopping. That kind of number will have a big impact on a budget. If you’re looking for ways to cut down the cost of holiday shopping and still get great gifts, these tips will help.

Start now:

The best way to save money on holiday shopping is to start early. There is a belief that the best deals are available around Black Friday, the day after Thanksgiving, and that is not always the case. Instead of waiting, be on the lookout for even bigger deals that might be hitting stores sooner. The ever expanding influence of online shopping has moved many retailers to begin pushing major holiday campaigns back as early as Halloween, if not earlier. The added benefit is being able to avoid the craziness that Black Friday shopping brings.

Check out the Dollar Stores:

It might not be too common, but shopping at discount or Dollar stores can be a great way to shave some spending off of your gift budget. You might not find your gifts there, but you can probably save on other holiday-related items, such as wrapping paper, gift bags and decorations.

While they might not have good options for a traditional gift, Dollar stores can be a great option for gag gifts, office Christmas parties and white elephant gift exchanges. Beyond that, Dollar stores are a useful alternative for party favors or decorations for parties you may be hosting. Since many of those items will likely be thrown away anyway, there is no point in spending more than you need to.

Shop at stores that match prices:

Price matching has become increasingly expected as many brick and mortar retailers deal with the presence of online shopping. While not every store offers price matching, it can be a great way to save money when added to your shopping strategy. The trick is to know the terms and conditions of the given retailer you’re shopping at. Some will match any retailer while others will not match online-only retailers.

If you have a smartphone, bring it with you when you go shopping. There are many apps available now, from Amazon to others, which allow you to scan the item to see what is charged for it elsewhere. Add that to your arsenal to save money while shopping. Lastly, make sure to check the retailer’s site itself to make sure it’s not offering a cheaper price online than in-store. If you find a discrepancy, you can always ask for a price match, or at least allow a free shipping option.

Watch the daily deal sites:

Like the Dollar store option, daily deal sites may not be commonly thought of as options for gift shopping but they can be a great way to save money. Many daily deal sites regularly sell significantly reduced deals for national retailers that can be great options for presents. They might also give you ideas for items that you can then go track down in local stores.

The problem with daily deal sites is they have a limited window in which you can get the deal. This can definitely pose a problem when shopping for that special someone. However, there are options available if you missed out on the deal you were looking for. CoupRecoup, for example, allows those who have bought deals they’re unable to use to sell them. This can be a great way to potentially score a deal on an item you were looking for.

The holiday shopping season can be a stressful one, especially on a tight budget. By using some simple tips like the ones mentioned above you should be able to shave some money off your holiday shopping budget, and maybe even have some leftover for yourself.

Check out First Financial’s Holiday Savings Club Account – don’t put yourself into debt over holiday spending, save ahead and come out on top (and not in debt)!*

  • Open at any time
  • No minimum balance requirements
  • Dividends are posted annually on balances of $100 or more
  • Accounts automatically renew each year
  • Deposits can be made in person, via mail, payroll deductions, or direct deposit
  • Holiday Club funds are deposited into a First Financial Checking or Base Savings Account

*A $5 deposit in a base savings account is required for credit union membership prior to opening any other account. All personal memberships are part of the Rewards First program and a $5 per month non-participation fee is charged to the base savings account for memberships not meeting the minimum requirements of the program. Click here to view full Rewards First program details. Accounts for children age 13 and under are excluded from this program.

Click here to view the original article source written by John Schmoll of U.S.News.

5 Foolish Mistakes First-Time Home Buyers Make

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Buying a home is exciting, especially when you’re buying for the first time. In the midst of all of the excitement, it’s easy to become blinded by beautiful back-splashes, granite and quartz counter tops, hardwood floors, and fenced-in backyards. While looking at homes that are completely perfect from top to bottom, you may begin to rationalize a larger purchase than you had originally planned for — “This house is perfect for me; it’s worth $50,000 extra dollars for me to have a house with enough space in a perfect location,” or “We were planning on spending a little bit of money on painting; we can spend $50,000 extra on this house because it doesn’t need any work.” These are some common mistakes first-time homebuyers often make – so be careful to avoid them if you are about to buy your first home.

1. Overspending

Before you even look at a single property, you need to know exactly how much you can afford. We have several online financial calculators you can use, but these tools are only estimates. Use these tools as a guide, but then adjust the amount based on your individual situation. How much is your current rent payment? Did you meet that payment each month with ease, or was it a bit of a struggle each month? The payment you can afford right now is a good indicator of what you’ll be able to afford in your new home.

Meet with a lender and get pre-approved for an amount you can afford. Also, keep in mind that it’s always better to lean towards a lower amount, rather than a higher amount. You do not have to use the entire amount you’re pre-approved for. Once you know how much you have to work with, then and only then should you start your house hunt.

2. Counting chickens before they hatch.

When determining how much mortgage you can afford, base this amount on what you are earning today. That is, the income that you and your spouse earn from stable sources. If you’re in your last year of law school, for instance, don’t assume that you will be earning much more money in a year or two, so you can afford a larger payment. If your wife is expecting a big promotion, don’t base your mortgage payment off of her potential salary increase. No one can predict the future, and although you may very well be in a better financial situation a year down the road, there is no guarantee.

3. Failing to account for closing costs, property taxes, HOA, and homeowner’s insurance.

When you rent a home, you generally only have one payment — rent — and then maybe renter’s insurance, which is optional. When you buy a place, your mortgage payment is only the beginning of an array of costs. Homeowner’s association fees can be as low as $0 or as high as a few hundred dollars per month, depending on where you live and the amenities and services offered.

Homeowners insurance and property taxes very based on your geographic location. Florida has notoriously high homeowner’s insurance rates, where they average $161.08 per month. In Idaho and Wisconsin, rates are a bit lower, averaging below $50 per month, according to Value Penguin. Property taxes average higher in New Jersey, New Hampshire, Texas and Wisconsin and they’re lower in Louisiana, Hawaii, and Alabama.

Then on top of all of those costs, if your down payment is less than 20 percent of the selling price, you may end up paying an additional cost — private mortgage insurance (PMI) — which is basically insurance for the lender in case you default on your loan. At the end of it all, your $800 mortgage payment can easily turn into a $1,200 house payment.

4. Failing to protect yourself with home inspections, contingency clauses, etc.

During your house hunt, you may find a house that looks great at first glance. Then, as you walk through a few of the rooms, you notice problems with the house — maybe the floors squeak or the kitchen island is off-centered. After walking through the house, you come to realize that someone simply put lipstick on a pig, and this house is in questionable shape.

Home inspections provide you with some protection. The inspector will be able to find problems that you can’t and you want to know these problems before you sign on. “The seller isn’t likely to tell you there’s mold in the basement or the walls are poorly insulated,” reports MSN.

Contingency clauses also offer a form of protection. “A mortgage financing contingency clause protects you if, say, you lose your job and the loan falls through or the appraisal price comes in over the purchase price. Should one of these events occur, the buyer gets back the money used to secure the property. Without the clause, the buyer can lose that money and still be obligated to buy the house,” explains Justin Lopatin, a mortgage planner with American Street Mortgage Co.

5. Being too naive or too paranoid.

Some first-time home buyers are naive. Overly optimistic, they think nothing could possibly go wrong. If a home has a few problems, they view them as easy fixes and are unrealistic when it comes to the cost and time it takes to fix up the home. Some naive buyers will move to a neighborhood on the wrong side of town, forgetting that you can fix up a house, but you can’t change your neighborhood or location without moving.

Paranoid buyers can be difficult to work with. They may not believe the price is an accurate assessment of the house’s market value. They may submit low offers which can be consistently rejected. Paranoid buyers may not trust real-estate agents, and may even try to buy their home without an agent, which is generally an unwise choice.

Stop into any First Financial branch and we can help you with your home buying journey. We provide great low rates and offer a variety of Mortgage options – to speak with First Financial’s lending department, call us at 732.312.1500 Option 4.* 

First Financial also offers a Mortgage Rate Text Messaging Service so you can receive updates on our low Mortgage Rates straight to your mobile phone. You can subscribe to our Mortgage rate text message service by signing up for text alerts, and receive instant notification when our mortgage rates change.** We’re here to help you achieve your financial dreams!

*APR = Annual Percentage Rate. Subject to credit approval. Credit worthiness determines your APR. Rates quoted assume excellent borrower credit history and are for qualified borrowers. Your actual APR may vary based on your state of residence, approved loan amount, applicable discounts and your credit history. Higher rates may apply depending on terms of loan and credit worthiness. Minimum mortgage loan amount is $100,000. Available on primary residence only. The Interest Rates, Annual Percentage Rate (APR), and fees are based on current market rates, are for informational purposes only. Rates and APRs listed are based on a mortgage loan amount of $250,000. Mortgage insurance may be required depending on loan guidelines. This is not a credit decision or a commitment to lend. If mortgage insurance is required, the mortgage insurance premium could increase the APR and the monthly mortgage payment. See Credit Union for details. A First Financial membership is required to obtain a Mortgage and is open to anyone who lives, works, worships, or attends school in Monmouth or Ocean Counties.

**You must check the Text Message Signup box when registering in order to receive rate change text messages.+ If you do not receive an automated confirmation message after enrolling, please text “Yes” to (201) 808-1038

+The Text Message Signup box must be checked in order to receive text messages. Standard text messaging and data rates may apply.

Original article source by Erika Rawes of Wall St. Cheat Sheet.

 

Down to Business: Merchant Services

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Merchant-Services-Product-Page-Photo

A professional on his lunch break walks down to a local eatery and enjoys a turkey club with avocado lime spread and a crisp dill pickle spear on the side. For twenty minutes out of his busy day he is calm, and he can already feel the tired 2 o’clock feeling coming on. He reaches for his credit card, swipes and in an instant his tab is settled. Let’s focus on that instant… blip… that instant when funds are transferred from consumer to merchant.

To break it down; the customer swipes his card through the terminal to pay $10.00 for his lunch. The terminal reads who the customer is and contacts the bank that issued the card. The bank at this point, must make a decision on whether or not to pay the merchant. Could the transaction be fraudulent? Are there funds available? Upon approval, the consumer’s bank sends $10.00 to the merchant’s bank, and then the bank deposits $9.80 into the merchant’s account. That $0.20 is sent back to the consumer’s bank and it is then split five times: with the issuing credit or debit card company at a predetermined rate, the issuing credit card brand (i.e. Visa, MasterCard, Discover, etc.), the processing company, then to an ISO selling the processing (if applicable), and finally, it is split for the last time if there is an independent contractor selling the processing for the ISO. We’re certainly not splitting the atom, but this is getting eerily close to nuclear fission.

At the end of each business day, all of the credits and fees are tallied by the processing company. After about 2 business days, the settlement is deposited into the merchant’s bank account. The processing fees are typically debited from the merchant’s account 3-5 days after the end of the month. Phew – that is quite the process! Why would a processing company go through all of this effort for pennies on the dollar… or sometimes fractions of a penny? Why would a business pay to have customers pay them?

Market trends and statistics provide an overwhelming answer to these questions.   According to Javelin Research, in 2011 only 27% of all in person sales were made with cash. According to the SEC in 2011 – $17,782,000,000,000.00 were spent using Visa, MasterCard, American Express, Discover and Diners Club. When you start to take small percentages of nearly 18 trillion dollars, it becomes clear just how lucrative this business can be. For the business owner, according to Ari Shapiro of NPR, consumers purchase 40% more when they shop with a credit card vs. cash. Many interesting clinical psychological studies break down the why behind this.

So what does all of this mean for our small businesses? Well, with so many entities fighting for a slice of the dollar, the competition among merchant services providers is stiff. Given the dynamic nature of the industry, loyalty, transparency and honest hardworking member service are hard to find. Perform your due diligence and interview various clients to see just what kind of service is actually provided. A few minutes now will pay dividends later!

If you’re interesting in merchant services for your business, you’re in luck! First Financial has a processor who provides great service and excellent rates. If you would like more information on merchant services or business products and services, contact Business Development by emailing business@firstffcu.com

*Sources: Psychology Today, Nerd Wallet, Huffington Post, and Host Merchant Services.

3 Ways Consumers Can Fall Victim to Identity Theft

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Identity-Theft-CreditThere’s really only one way to protect yourself from identity theft. Stop spending money and trust no one. It’s pretty easy.

OK, it isn’t easy. Talk to enough victims of identity theft, and you start to realize that it really can happen to anyone – and sometimes, no matter how careful you are, it can happen to you. That’s why it helps to study how people’s identities were stolen and learn from it. Here a few ways identity theft happens along with strategies to prevent it.

1. Information is out there for anyone to see. Of course you don’t want to leave credit card statements lying around in public places, and when you discard your financial paperwork, it’s smart to run it through a shredder. But sometimes when you’re out in the world, your information can’t help but become a little exposed. You type a PIN number onto a pad and realize someone might have been looking over your shoulder. You hand your credit card to a waiter, who disappears for a while with it. Or you’re in a crowded store, practically rubbing elbows with an identity thief.

Sarah Dugo, co-founder of College Savings Dolls, got an unwanted education on identity theft when she was at a crowded Best Buy and bought a big-screen TV for the Super Bowl.

“The cashier took my credit card and delivery information, but they left it all on the computer screen and walked away from the check-out area. I was at one of the checkouts in the smaller section of the store, not the main front exit,” Dugo says.

It turns out that the thief used Dugo’s credit card information to order the same big-screen TV – and had it sent to his address. “That’s how they caught him,” Dugo says. Still, the crook did enough damage to her credit report and credit score that it took two years for her to straighten it all out.

She was in one of those situations where the employee ringing her up was interrupted by a customer before finishing her transaction. Dugo isn’t positive, but she thinks that’s how someone was able to see her information and either jot everything down or snap a photo of the computer screen.

Dugo isn’t sure what she could have done differently, but she figures that if she is ever shopping on another crowded weekend, she may make her purchase at the main entrance, where department sales clerks aren’t likely to be pulled away from the register.

2. You put your wallet or handbag in a vulnerable position. “Several years ago, I was shopping at a Safeway near my house. I was in the shampoo aisle and a well-dressed man asked me to help him find a product his wife asked him to get,” says Caren Kagan Evans, CEO of ECI Communications. While Evans pointed to the top shelf to show him where the product was, another man took Evans’ wallet out of her handbag, which was in the top part of her cart.

“I didn’t realize my wallet had been stolen until I went to check out,” Evans says. “I ran home, contacted the credit agencies, contacted my bank and of course contacted my credit card companies.”

Unfortunately, her Social Security Number was printed on her health insurance card, so the thief now had that information as well.

“This was a large group of people that were doing this kind of thing up and down the East Coast,” she says. “In a matter of just an hour, the team had used my cards at gas stations, Target, and other locations. They also were able to get checks printed since they had my social, and thousands of dollars disappeared from my checking account.”

Evans says she was lucky because she got her money back and was able to fix everything relatively quickly. “I have heard stories of people who had their identities stolen where the perpetrator took out mortgages on properties, and stories of people who literally spent years getting everything straightened out,” she says.

As for where Evans went wrong, she says it is easy to look at the situation now and realize her handbag was vulnerable. It was in the top part of the cart, and she was never planning on leaving it out of her sight. So you could take away from this story that you should never trust a stranger, even one who simply wants some help finding shampoo – or, better yet, remember to keep your eye on your purse or wallet since somebody else otherwise will.

Evans also says she no longer signs her credit card receipts, reasoning that a thief can study the receipt and later fake her signature. Sales clerks don’t push her to sign for merchandise, she says – they’ll just ask to see her identification. “And when they do, I thank them,” Evans says. “I appreciate it.”

3. You trusted someone a little too much. Everyone knows the importance of vetting people who work for you, and yet you can never say it enough.

Arthur Gregory is a serial entrepreneur. He’s a partner in two restaurants and owns EatUsa.net. The printer who made his menus overheard Gregory tell a colleague that he was looking for a bookkeeper.

“I do that,” the printer said. And Gregory, who liked how his menus were made, figured he’d give him the job.

As it turns out, the man was trustworthy when it came to menus, but not when it came to bookkeeping. “He stole my identity,” Gregory says.

And he didn’t just go out to a department store and buy things in Gregory’s name. He took out corporate credit cards in Gregory’s name and tried to take over his business, contacting vendors and doing a ton of damage. He now keeps all of his personal information in a lock box, so not even his current bookkeeper can see it.

Gregory, unfortunately, is also a case study in why it’s impossible to prevent identity theft. Even if you were willing to live out the rest of your life on a deserted island or in a cave to wall yourself off from problems, you could still discover you’re already a victim of identity theft.

As you can see, identity theft is an immense problem throughout the world and only becoming more and more frequent. As previously stated, there is no way to completely prevent identity theft, but there are certainly ways to minimize your risk and protect your finances.

Article source courtesy of Geoff Williams of US News.